Service Customer Retention Intern
- Analyze customer retention trends and identify at risk segments, including developing insights specific to BEV owners.
- Research leading retention, loyalty, and win back programs—especially those with strong BEV engagement strategies.
- Support the creation of retention initiatives such as loyalty benefits, personalized offers, lost customer recapture efforts, and BEV focused service journey enhancements.
- Work with cross functional teams to shape customer journeys and communication plans for both traditional and BEV owners.
- Assist in developing retailer toolkits, marketing materials, and communication strategies—such as promoting software updates, battery health checks, and EV specific service needs.
- Use customer data to segment owner groups and tailor retention approaches for new to brand, inactive, high value, and BEV customers.
- Help track retention KPIs, including BEV specific metrics like software update completion and charging related service activity.
- Analytical Skills: Ability to analyze data and market trends to make informed decisions
- Research Skills: Proficiency in conducting thorough market research to identify best practices
- Project Management: Capability to develop and manage project plans and timelines
- Communication Skills: Strong verbal and written communication abilities for effective collaboration and marketing of concepts
- Proficiency with Microsoft suite of tools, including but not limited to: Excel, Word, Powerpoint, Power BI
- Ability to freely and comfortably present to management level
- Previous project planning experience
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