Senior Specialist, Product Marketing, Lifetime Value

Role Overview:

The Senior Specialist, Product Marketing, Lifetime Value manages and supports integrated communications initiatives across multiple channels, including push notifications, pop-ups, social media, and email. This role oversees the development and execution of a cohesive content schedule and calendar to ensure timely and consistent engagement with app users. The position curates design and project assets in collaboration with cross-functional teams, ensuring alignment with brand standards and strategic objectives. This position also supports customer segmentation initiatives to enhance customer targeting, coordinates licensing and event communications, and contributes to end-consumer education and in-office support activities.

Duties & Responsibilities:

Product Marketing & Lifetime Value

• • Participate and contribute in weekly meetings with the international team on in-app content direction
  • Provide content suggestions based on product knowledge and creative trends
  • Manage in-app content launch schedule and track projects supporting in app content as needed
  • Act as subject matter expert for the connected portfolio of products to support in-app feature development
  • Develop channel content strategies that support product launches, seasonal campaigns, new feature rollouts, and creativity education
  • Oversee the production of content in various formats, such as blog posts, videos, social media updates, and marketing materials
  • Support brand positioning and messaging for crafting, sewing, embroidery, and creative technology products—including hardware, software, app features, and educational offerings
  • Monitor competitor messaging and consumer trends in crafting, personalization, and content creation to inform brand strategy
  • Manage and maintain a content calendar aligned with launches, seasonal trends (e.g., holiday crafting), and marketing priorities
  • Lead customer survey projects with research and A&I teams
  • Facilitate focus groups and other research opportunities
  • Lead smaller brand initiatives independently, such as content refreshes, initiative brainstorms, brand tone updates, seasonal kits, or storytelling for niche product lines

 

Analytics & Reporting

• • Use data and analytics to measure the effectiveness of content and campaigns, and make data-driven adjustments
  • Communicate new ideas and recommend changes to the workflow when needed
  • Utilize Tableau dashboards to uncover trends and build meaningful insights
  • Stay up-to-date on market trends and competitor activities to identify new content opportunities
  • Inform product roadmap through customer understanding and data
  • Schedule and lead regular leadership updates to communicate insights and report out on findings

 

Events & Consumer Education

• • Travel and support tradeshows and events when needed
  • Facilitate booth set up with machines and marketing materials, coordination
  • Collaborate with the hardware team on the event booth and planning
  • Support digital educational programs and classes when needed with proofing scripts and on site support with filming
  • Work with Digital education manager to bring awareness to in app educational activities

Experience & Qualifications:

Education

 

• • Bachelor's Degree (or equivalent experience) in Business, Marketing, or related field

 

Experience

 

• Minimum 5 years of experience in
  • Marketing or Product Management such as launch planning, account management, competitive analysis, promotional planning and deployment of traditional/digital marketing campaigns
  • Experience working independently and collaboratively across the business to achieve results

Software/Technical Skills

 

• • Knowledge of Tableau and analytical dashboards
  • Knowledge of Creative Tools (Canva)
  • Knowledge of project management tools (Workfront)

 

Other Skills/Knowledge/Abilities

 

• Ability to work independently as well as part of a team; team player with ability to work with cross-functional teams and foster a positive dynamic to drive projects forward; ability to build collaborative relationships
• Ability to create and execute presentations to varying audiences
• Strong communication skills (verbal/written/interpersonal)
• Strong attention to detail & organizational skills
• Ability to manage multiple projects and meet deadline requirements
• Strong business acumen with an analytical, data-driven approach; ability to identify and seek needed information (excellent research skills)
• Ability to research trends, translate to insights, and map to content calendar
• Ability to proof and write content copy

Additional Details for This Role:

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid

 

 

Base Salary

• • The targeted base salary range for this position is $ 90,000 - $ 110,000 per year.
  • Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

 

Additional Compensation

• • This position is eligible for a 5%bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
  • Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.