Brand Manager, Legacy Biscuits

We have a current opening for a Brand Manager, Legacy Biscuits and are actively reviewing applications.

Following one of the most impressive launches in the cookies category (Nutella Biscuits and B-Ready) and with exciting expansion plans in place on these brands and more, there has never been a better time to join the Ferrero Group! We are looking for a dynamic and intellectually curious Brand Manager who can hit the ground running. The focus of this role is to help build and execute a disruptive vision for commanding leadership within the Premium Cookie/Biscuits category in the US and manage execution of innovation in the short- and long-term.

• The Brand Manager will support innovation development from concept through launch via excellent marketing execution. The role is involved in developing brand growth strategies and implementing competitive category/channel analysis, consumer research, brand campaigns and shopper marketing programs to support new launches and build new brands
• The Brand Manager will support both high profile projects and the day-to-day commercialization and operations of the business to achieve aligned brand and business objectives
• This role will support testing with internal research partners and partnering with the Global team to validate the potential of future cookies innovation in the North American Market
• The Brand Manager will report to the SBM, Legacy Biscuits and have regular contact with leadership at Ferrero. This role does not currently support a direct report.

Business and Brand Analysis, Monitoring and Reporting
• In-depth market, competitive and brand analysis to assist in formulating innovation brand strategies within a fast-paced, premium consumer packaged goods category. Information will be presented monthly to Ferrero cookie category associated leadership
• Work with Trade Marketing, Category Management, and sales teams to understand channel and customer-specific business results and develop actionable next steps for growth and improvement
• Support day-to-day cross functional team relationships, building strong collaboration and a positive culture across the departments, as well as running point on project tracking and leading weekly and scheduled meetings
• Prepare and present engaging, meaningful and persuasive presentations

Communications Planning and Execution
• Ensure consistent brand messaging across all consumer touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications
• Support the SBM on volume forecasting, fiscal year budget planning/tracking and overall brand planning with interagency teams
• Lead agency partners in creative development, asset development and execution of consumer and shopper activation
• Participates in brand planning and overall communication planning with IAT
• Sets and tracks KPIs, offering recommendations for optimization of plans/assets

Cross functional Leadership and self-management
• Comfortable with multi-tasking in a fast-paced environment
• Inter-departmental engagement with Trade marketing, Category Management, Sales, Supply Chain, Finance, Production and Legal to assist in the planning and execution of new initiatives
• Drive an integrated agency management, which includes creating strong collaboration across agencies as well as a positive culture. Specifically, work with agencies on all-year-round and tentpole program execution, ensuring deadlines are met and strategic measurement processes are in place. Interface regularly with creative, media, PR/social/influencer, shopper, e-commerce agency partners to ensure successful executions both short- and long-term

Product Management
• Support commercialization of product launches with key cross functional departments and work with internal design team and agency partners to prepare for launch
• Assist in qualitative and quantitative market research -- from briefing through to interpreting results and making recommendations of innovations
• Work closely with Category Management and Trade Marketing to develop compelling sell-in stories and toolkits to ensure customer acceptance of innovation
• Manage financial documentation including vendor set up, PO requests,
• Coordinate new vendor setup and purchase order requisitions, Master Service Agreements (MSAs), Scopes of Work (SOW) and Insertion Orders (IO) with legal, finance and procurement teams
• Partner with IRI, sales and omni teams and deliver assets and ensure new products are correctly set up for sales tracking and ecom prior to launch (imagery, nutritionals, UPCs, omni content, etc.)

• Bachelor’s degree preferably in business/economics/marketing, Master’s degree is a plus
• 4+ years of successful experience in FMCG brand management ideally in Food
• Experience working with syndicated databases (i.e. IRI Circana, AC Nielsen) and analyzing data trends to story-tell
• Ability to manage and prioritize multiple projects within scheduled timelines
• Possesses solid project management skills from planning stage to execution and final assessment to achieve brand objectives and goals
• Well-versed in business forecasting and budget management
• Knowledge of key trade channels (Convenience, Food, Drug, Mass, Club, e-Com)
• P&L management and global marketing experience are a plus
• Experience in digital marketing, content development and managing agencies is a plus
• Experience working with global teams is a plus
• The ideal candidate will bring a balance of strong analytical skills, attention to detail and project management. We are looking for someone who can work in a cross-functional team to deliver innovation and work with agency partners to develop best-in-class branding communication.

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

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The base salary range for this position is $107,000 - 143,000. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at .

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.