Sr. Program Manager (Salesforce CPQ & Go-to-Market Operations)

Description

Position at WebMD

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Position Summary:

Ignite is seeking a Senior Program Manager to lead strategic operational initiatives centered around Salesforce CPQ, Finance process/system integration (Microsoft D365), and Go-to-Market (GTM) program execution as we transition our products and services into the unified One Ignite Platform. This highly cross-functional role will serve as the business process owner for Salesforce CPQ, oversee SKU and pricing operations in partnership with Product Marketing, and act as the primary liaison between Finance and Business Operations.

The Senior Program Manager, Salesforce CPQ & Go-to-Market Operations is a critical role within the Ignite Customer Operations team. It provides the strategic and operational leadership necessary to streamline quoting, SKU management, and revenue processes, within the Ignite business and commercial systems, ensuring scalability and compliance. This role bridges critical functions—Sales, Product, Finance, Legal, and Marketing—by operationalizing product pricing strategies, product bundling, product contract readiness enabling go-to-market execution.

In addition to owning day-to-day operations of Salesforce CPQ and related finance processes (including revenue recognition, commission planning, and SKU data governance), this leader will develop and execute high-impact GTM programs, partnering closely with Product, Product Marketing, and Finance to support the evolution of our commercial model.

The ideal candidate combines technical system fluency (particularly in Salesforce CPQ), finance operations experience (Microsoft D365), and program leadership capabilities—with the ability to align business priorities, operational processes, and cross-functional stakeholders to drive results.

Key Responsibilities:

Salesforce CPQ Ownership

• Serve as the business process owner for Salesforce CPQ, overseeing the configuration, optimization, and scalability of quoting workflows and product catalog.

• Maintain and manage the CPQ product catalog, including product hierarchy, SKUs, attributes, pricing logic, and bundling rules. Ensuring all product metadata is rigorously managed and compliant with Finance requirements.

• Ensure CPQ processes align with sales strategy, pricing models, and the evolving One Ignite platform structure. This includes coordination of product level SKU creation/management; contract template verbiage to support product initiatives, coordination with Legal as necessary.

• Partner with Salesforce Admins and Engineering in the Ignite Salesforce Center of Excellence (CoE) for enhancements, testing, and deployment of CPQ updates and integrations.

• Lead cross-functional CPQ requirement gathering through implementation, change management and optimization.

• Develop program roadmaps, timelines and KPIs to ensure successful delivery of CPQ capabilities aligned with business goals.

Finance System Operations & Integration

• Act as the primary liaison to the Finance organization, ensuring alignment of system workflows, data structures, and business processes.

• Own the operational integrity of finance-related system flows, including revenue recognition schemas, quote-to-cash workflows, invoicing triggers, and data mapping to finance platforms.

• Support and maintain commission planning and reporting infrastructure tied to CPQ data and sales performance metrics in order to enable accurate and timely commission reporting.

• Ensure finance systems inputs are scalable, and aligned with regulatory and internal control standards

Pricing & SKU Data Management

• Operationalize pricing strategies by managing structured pricing rules and discounting logic in CPQ, with the ultimate goal of automation.

• Govern the creation, lifecycle, and retirement of SKUs across CPQ and downstream systems, ensuring consistency and accuracy.

• Enable dynamic packaging and pricing models to support new GTM motions and product offerings.

Go-to-Market Program Leadership

• Lead and coordinate cross-functional Go-to-Market initiatives, especially as products and services converge under the One Ignite platform. This includes product entry to market; in market changes/migrations to consolidated/new products; and product end-of-life management/decommissioning.

• Design, build, and execute the Program Management plans in order to effectively collaborate with Product, Product Marketing, Sales, Legal and Finance to define launch requirements, commercial readiness milestones, and enablement strategies.

• Drive programs from planning through execution, ensuring accountability, clear ownership, and timely delivery.

• Develop and maintain program documentation, roadmaps, risk tracking, and executive reporting.

Qualifications:

• Bachelor’s degree in Business, Operations, Accounting/Finance, or a related field (MBA or relevant certification a plus).

• 7+ years of experience in Program Management, Revenue Operations, Sales Operations, or related functions in a SaaS or technology organization.

• Deep expertise in Salesforce CPQ/Revenue Cloud, with a proven track record of managing quoting workflows, pricing structures, and product catalogs.

• Strong understanding of finance operations, including revenue recognition, commissions, and quote-to-cash processes.

• Experience with GTM program development and execution, ideally in a platform transformation or product unification context.

• Proficiency with Salesforce, CPQ platforms, and financial tools (e.g., GreatPlains, Microsoft Dynamics 365, Cognos, Tableau, or similar).

• Exceptional communication, stakeholder management, and cross-functional leadership skills.

• Highly organized, analytical, and capable of driving programs with minimal oversight in a fast-paced environment.

Preferred Attributes:

• Experience in a high-growth SaaS or healthcare technology environment.

• Familiarity with subscription-based revenue models.

• Strategic mindset with a tenacious drive to get things done well with hands-on execution.

• Passion for driving clarity and operational excellence across systems and teams.

Job Type: Full-Time

Work Environment: [Hybrid / On-Site – Tues, Weds, Thurs]

Salary Range: $120,000 - $129,000. Plus Annual Bonus