Director, Digital Activation
- Strategic Leadership: Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients.
- Performance & Optimization: Establish goals and KPIs in partnership with the Business Insights team for campaigns across all biddable channels.
- Best Practices & Innovation: Collaborate with Digital Activation leadership to ensure best practices and SOPs are created, implemented, updated, and executed. Identify opportunities for alternative staffing arrangements to streamline work processes.
- Thought Leadership: Play a significant role in thought leadership across both endemic and non-endemic opportunities, representing the organization in public forums and contributing to industry recognition.
- Partnership & Collaboration: Establish strong, strategic relationships with key partners in the biddable media space (Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.). Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies across teams.
- Client Success: Partner with Digital Activation leadership, internal stakeholders, and client leadership to ensure client satisfaction in all biddable media areas, establishing relationships with senior members at assigned clients.
- Advocacy & Adoption: Advocate for proprietary tools and data, increasing adoption amongst teams. Introduce additional CMI Media Group and WPP solutions to clients as needed.
- Team Development: Mentor assigned biddable channel leads, developing their strategic and business skills. Provide leadership and hold teams accountable for executional excellence.
- Continuous Learning: Continuously educate yourself on new technology, data sources, partners, and innovations, advocating for their use and adoption within the agency.
- 8+ years of experience managing biddable media campaigns in management platforms like SA360, Sprinklr, TTD, or other inventory and optimization platforms.
- Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM, and more.
- Excellent digital media background and project management skills.
- Outstanding analytical and problem-solving abilities.
- Excellent written, verbal, and presentation skills.
- Proven experience leading and building departmental processes, partnerships, and tools.
- 5+ years of team management experience.
- 5+ years of managing partner relationships.
- Strong quantitative analysis skills.
- Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
- Demonstrable passion for learning new technologies.
- Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns.
- A passion for working in a fast-growing healthcare media agency.
- Expert in Digital Media best practices, strategy, and execution.
- Healthcare/Pharmaceutical background is a significant plus.
- Bachelor’s degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields preferred.
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