Paid Search Manager

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

• Define and lead a holistic search strategy that goes beyond traditional SEM.
• Shape how Campbell’s brands appear where consumers express intent, curiosity, or need.
• Integrate paid search into full-funnel experiences across media, PR, retail, and eCommerce.
• Champion search as a consumer behavior across platforms—generative AI, social, voice, and video.

What you will do...

• Holistic Search Strategy : Lead integrated search efforts across SEM, social, and emerging AI platforms.
• Behavioral Search Thinking : Use consumer insights from keyword and query data to inform creative, media, and brand strategies.
• Agency Partnership : Act as the main point of contact with the media agency for planning, execution, and reporting.
• Cross-Channel Integration : Collaborate with internal teams to align paid search with broader marketing efforts.
• Performance Optimization : Drive campaign performance aligned with KPIs and business goals.
• Insights & Innovation : Stay ahead of search trends and pilot new ideas and technologies.
• Creative Collaboration : Translate search insights into content and audience strategies.
• Measurement & Reporting : Work with analytics and agency teams to deliver actionable performance reports.

Who you will work with...

• Media strategy team
• Brand marketing teams
• Retail and eCommerce teams
• Social and content teams
• External media agency partners
• Analytics teams
• UX/Website teams

What you bring to the table... (Must Have)

• 5+ years of experience in paid search or performance media, ideally in CPG, retail, or consumer brands.
• Bachelor’s degree.
• Expertise in platforms like Google Ads and Microsoft Ads.
• Experience leading and managing paid media agency teams.
• Strong analytical skills and strategic thinking.
• Experience with SEO, eCommerce search, and retail media networks.
• Excellent project management and communication skills.
• Passion for consumer behavior and digital discovery.

It would be nice if you have... (Nice to Have)

• Experience with emerging platforms like TikTok, YouTube, Amazon, ChatGPT, and OpenAI.
• Understanding of how non-traditional search behaviors influence media strategy.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.