Marketing and Business Development Specialist

Job Description

Job Description

Position: Marketing & Business Development Specialist

Location: Hackensack, New Jersey (Hybrid)

Salary: 80k – 95k

Growing NJ based Law Firm seeks a marketing and Business Development Specialist to join their Team!!

Responsibilities

• Collaborate with the Chief Marketing & Business Development Officer and Marketing & Business Development Manager to support the firm's marketing and business development initiatives to enhance the firm's visibility, strengthen client relationships, and drive growth.
• Manage and execute the firm’s social media strategy and content calendar, including overseeing the creation, editing, and posting of content across multiple platforms, to manage, grow, and enhance the firm’s existing web and social media presence.
• Manage and maintain the firm’s website, including updates and revisions to ensure accuracy, timeliness, and consistency, while optimizing SEO and GEO efforts.
• Coordinate and facilitate firm-hosted events, including planning, logistics, vendor coordination, promotional materials, and on-site support.
• Identify, coordinate, and manage sponsorships, memberships, and networking opportunities aligned with the firm’s marketing and business development goals.
• Support the coordination and preparation of Requests for Proposals (RFPs) and other client pitches and presentations, including background and market research to assist attorneys in pitches and proposals.
• Prepare and update marketing and business development materials for the firm, practice areas, and individual attorneys.
• Coordinate and prepare award submissions and rankings, including Chambers, Best Lawyers, Super Lawyers, Law360, and the New Jersey Law Journal.
• Support internal and external communications, including internal newsletters, press releases, client alerts, blogs, and media materials.
• Maintain and leverage the firm’s CRM system by updating, organizing, and managing data to enhance reporting, targeting, and business development outcomes.

Qualifications

• Minimum of 5 years of experience working in marketing, communications and business development, including experience and proficiency in the areas outlined above.
• Law firm experience strongly preferred.
• Bachelor’s degree in marketing, communications, business, or related field preferred.
• Excellent computer skills, including proficiency with relevant software and platforms such as social media platforms (Zoho Social, Constant Contact), CRM systems (Nexl), SharePoint, Microsoft Office (Word, Outlook, Excel, PowerPoint, and Copilot), Adobe Creative Suite (Illustrator, Photoshop, InDesign), and Zoom.