Sales Team Lead - Wellness (Beauty & Medical)

Location: The work location for this positions is currently Jersey City, NJ; however, we may be opening a new office in NYC. Therefore, candidates should be able to commute to both Jersey City and NYC.

POSITION SUMMARY

The Head of Aesthetics Sales Team is a senior leadership role responsible for building and scaling our company Wellness Division's direct B2B sales operation in the U.S. MedSpa and clinic market. This is an explicitly player-coach role: the successful candidate will personally drive account acquisition and field sales at target MedSpa accounts in the early phase, while simultaneously designing the commercial playbook, hiring and developing the sales team, and owning revenue delivery.

This role is ideal for a seasoned aesthetics sales professional who has operated in a startup or early-stage division environment and is energized by building — not inheriting — a sales organization from the ground up.

KEY RESPONSIBILITIES

1. Direct B2B Field Sales (Player-Coach)

• Personally conduct field sales calls, product demonstrations, and account closings at target MedSpa, dermatology, and plastic surgery accounts — especially during the initial 6–12 month build phase.
• Develop a replicable B2B direct sales playbook (account qualification, presentation framework, objection handling, closing protocol) for the team to adopt at scale.
• Build and grow a pipeline of priority accounts across assigned territories, progressing from cold outreach through trial adoption to reorder and account expansion.
• Manage key account relationships personally, serving as the executive-level point of contact for top-tier MedSpa partners.

2. Sales Team Build-Out & Leadership

• Design the sales team organizational structure (territory coverage, roles, hiring sequence) aligned to divisional revenue targets and budget.
• Lead full-cycle hiring of direct sales representatives, including sourcing, assessment, and onboarding.
• Coach, develop, and performance-manage the growing sales team through field ride-alongs, pipeline reviews, and structured 1:1s.
• Establish sales processes, CRM frameworks (Zoho CRM), and performance reporting cadences for consistent forecasting and accountability.
• Define, track, and optimize sales KPIs — pipeline velocity, conversion rate, revenue vs. plan, account retention — and implement corrective action plans as needed.

3. Revenue Strategy & Channel Management

• Develop and execute annual and quarterly sales strategies by territory, channel, and product line.
• Own product portfolio commercialization including pricing strategy and channel segmentation across MedSpa, dermatology clinic, and plastic surgery verticals.
• Manage distributor relationships where applicable; define clear boundaries between direct and distribution channels to prevent channel conflict.
• Identify and pursue new business opportunities including new account categories, adjacent channels, and product line expansion.
• Collaborate with Operations/Business Support on order management, supply chain readiness, and distributor contract compliance.

4. KOL Engagement (Supporting Role)

• Activate and maintain relationships with Key Opinion Leaders (KOLs) in dermatology, plastic surgery, and medical aesthetics to reinforce brand credibility and support account acquisition.
• Coordinate with the KOL/Advisory program (SCIDR Center partnership) to align clinical validation with commercial sales messaging.
• Support new product launches by facilitating KOL endorsements and real-world case study generation at key accounts.

5. Cross-Functional Collaboration & HQ Interface

Marketing Team:
• Align on campaign strategy, promotional materials, digital content, and KOL-driven programs; provide field insights to inform product positioning.

Operations / Business Support:
• Coordinate on budget tracking, compliance workflows, and HR/onboarding for new sales hires.

HQ (Korea):
• Communicate U.S. market feedback, regulatory requirements, and competitive intelligence to HQ; navigate HQ reporting rhythms and decision-making structures effectively.

6. Market Intelligence & Strategic Planning

• Monitor competitive landscape, pricing shifts, and emerging trends in the U.S. aesthetic and wellness market.
• Deliver quarterly market analysis reports and strategic recommendations to Division leadership.
• Track and optimize ROI across sales programs, KOL investments, and channel initiatives.

QUALIFICATIONS

Required

• Bachelor's degree in Business, Life Sciences, Pharmacy, or related field.
• 7+ years of experience in the U.S. aesthetic, dermatology, or medical device/cosmeceutical industry — direct MedSpa or physician-dispensed channel sales experience is required.
• Demonstrated track record of personally closing B2B accounts and building channel revenue structures in the U.S. market (not solely managing existing portfolios).
• Experience building a sales team or go-to-market operation from scratch in a startup, early-stage division, or greenfield market environment.
• Experience managing and developing a direct sales team, including hiring, onboarding, and performance management.
• Established network of MedSpa owners/operators, dermatologists, plastic surgeons, or aesthetic NPs/PAs in the U.S.
• Working knowledge of U.S. aesthetic market regulations (FDA, MoCRA, FTC promotional guidelines).
• Strong communication skills with ability to work cross-functionally across Marketing, Operations, and main stakeholders.
• Proficiency with CRM tools (Zoho CRM preferred, or equivalent) for pipeline management, forecasting, and KPI reporting.

Preferred

• Experience with skin booster brands entering the U.S. market.
• Existing KOL network in dermatology, plastic surgery, or medical aesthetics.
• Familiarity with K-Beauty or skincare positioning and ability to translate clinical credentials into U.S. MedSpa commercial messaging.
• Experience launching physician-dispensed skincare or injectables in a direct sales model.
• P&L ownership or budget management experience in a growth-phase or startup business.

SALES COMMISSION & ALLOWANCES

• Sales commission is set at 3–5%, subject to review and adjustment by mutual agreement after 6 months.
• Other allowances shall be provided in accordance with company policy.