Customer Insights Analyst

CIMR Consumer Insights Analyst (Consumer Insight Market Research)

Location: 5 days per week onsite in Bergen County, NJ

Ready to make your application Please do read through the description at least once before clicking on Apply.

*Candidates must have experience setting up panels/focus groups, conducting quantitative/qualitative research, making data recommendations to clients, and working in a flavors/fragrance company.

Our client, a leading global flavor & fragrance company, is seeking a Consumer Insights Analyst to join their team!

Essential Job Functions:

• Self-starter with the ability to think creatively while also executing with strong attention to detail
• Some knowledge of quantitative techniques (survey design, questionnaire development, data analysis) and foundational qualitative methodologies
• Ability to identify consumer unmet needs and translate them into opportunities
• Curiosity to explore and adopt new, agile methodologies (e.g., social listening, AI tools) to expand capabilities and continuously improve approaches
• Support and help lead future-forward innovation initiatives, including development, management and exploratory qualitative research
• Leveraging different platforms (e.g., TikTok, Instagram) to identify trends and translate them into actionable insights and reports
• Develop, manage, and maintain future-forward consumer panels

Core Research Executions & Operations

• Support end-to-end execution of research studies, including:
• Preparation of products and materials for testing (e.g., CLTs, HUTs, concept tests)
• Survey programming, data entry, and platform management (e.g., Qualtrics, Toluna)
• Fieldwork coordination and logistics
• Run and manage small-scale quantitative and qualitative studies, ensuring quality and accuracy in execution
• Perform data cleaning, validation, and basic analysis, ensuring data integrity before deeper insights are developed
• Assist in coding qualitative responses and synthesizing findings
• Support senior team members in fragrance testing methodologies (CLTs, HUTs, sensory evaluations) and learn best practices through hands-on involvement

Insights Development & Reporting

• Translate data (quantitative, qualitative, and social listening) into clear, actionable insights and recommendations
• Develop reports and presentations for internal and external stakeholders, with increasing ownership over time
• Support the CI team across projects as needed, including survey creation, analysis, and reporting

Collaboration & Mindset

• Demonstrate agility and curiosity, with the ability to manage multiple projects across categories with a strong sense of urgency
• Passion for fragrances and interest in home and personal care categories
• Foster collaboration with cross-functional teams (Marketing, R&D, Sales), contributing to a strong team environment
• Balance innovation thinking with operational excellence, recognizing that strong execution is critical to delivering impactful insights

Skills

• Working knowledge of xrczosw marketing research methodologies and platforms (e.g., Qualtrics, Toluna)
• Strong organizational skills and attention to detail, particularly in managing data and research logistics
• Ability to communicate clearly and effectively, both verbally and in written reports
• Emerging ability to translate insights into actionable recommendations
• Ability to design and support qualitative research to complement quantitative programs
• Comfortable working with data sets (Excel, etc.)

Educational Qualifications & Competencies

• BS in relevant fields (Consumer Insights, Marketing, Psychology, Neuroscience, Sociology, Analytics required; MS preferred)
• Proficiency in Microsoft Office (Excel, PowerPoint required)
• Familiarity with statistical software (SPSS, SAS, or similar) is a plus
• Curiosity and ability to learn new tools and platforms quickly
• Preferred: ~3 years of experience in consumer insights or related field
• Experience with panel management and/or social listening is a plus