Senior Director, Product Marketing for Brand Solutions - Walmart Connect

What you'll do at

Position Summary...

As the Senior Director of Product Marketing at Walmart Connect, you will own and scale a major product portfolio within one of our core solution areas — Brand Solutions, Performance Solutions, and Measurement Solutions. This role will lead product marketing for our Brand Solutions product portfolio which helps advertisers build brands and drive discovery across Walmart’s omnichannel ecosystem – using video, display, and creative experiences to engage customers where inspiration begins. You’ll define the go-to-market vision, drive adoption, and ensure the success of products that connect advertisers to Walmart’s 150 million weekly customers across our omnichannel ecosystem.

You’ll lead a team of product marketers focused on launch and adoption, guiding how Walmart Connect’s products are positioned, communicated, and embraced by customers. Reporting to the Group Director of Product Marketing, you will play a pivotal role in translating product innovation into measurable business growth.

About Walmart Connect

Walmart Connect is the closed-loop media business of the world’s largest retailer. Our mission is to connect brands more meaningfully in customers' lives, through omnichannel retail experiences. We leverage Walmart’s unparalleled data and scale to provide measurable results for our partners.
Location: Hoboken or San Bruno
Reports to: Group Director of Product Marketing, Walmart Connect

What you'll do...

Own a Major Solution Portfolio

• Lead product marketing for your designated solution area — setting strategic marketing priorities, positioning, and adoption goals.
• Partner with Product to shape roadmap direction and identify opportunities for differentiation and revenue growth.
• Translate product capabilities into clear, customer-facing narratives that demonstrate value and impact.

Drive Launch & Adoption Excellence

• Develop and execute go-to-market (GTM) strategies and launch plans for key products in your portfolio.
• Lead creation of GTM kits, adoption playbooks, and performance tracking tools to ensure readiness and measurable outcomes.
• Identify adoption blockers, create feedback loops with Product and Sales, and implement data-backed plans to accelerate engagement and retention.

Build and Lead a High-Performing Team

• Manage a team of Product Marketing Directors and Managers focused on your solution area.
• Foster a culture grounded on adoption, storytelling, and performance.
• Mentor team members, elevate talent density, and build clear career pathways consistent with Walmart Connect’s goals.

Champion Market & Customer Insight

• Serve as the subject-matter expert for your solution area — influencing product development and sales enablement with deep market insight.
• Partner with Business Marketing, Creative, Comms, and Learning teams to tell compelling stories that drive education and adoption across audiences.
• Continuously monitor market trends, competitor positioning, and advertiser needs to inform strategy.

Measure, Optimize, and Scale

• Define success metrics focused on product adoption, usage, and revenue contribution .
• Apply a data-driven approach to assess launch performance, optimize GTM strategies, and improve ROI.
• Build scalable systems and processes that enable the PMM function to operate with speed and precision.

What you'll bring...

• 12+ years of experience in product marketing , ideally in adtech, martech, or digital media . (Preferred Experience)
• Proven ability to lead teams and own a complex product portfolio end-to-end — from strategy through adoption.
• Expertise in developing positioning, messaging, GTM strategy, and adoption programs for enterprise-level advertising products.
• Strong communicator and storyteller with an ability to influence executives and cross-functional partners.
• Analytical mindset with fluency in data-driven decision-making and performance measurement.
• Passion for building teams, systems, and playbooks that drive repeatable excellence.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10279: The annual salary range for this position is $156,000.00 - $312,000.00
San Bruno, California US-08848: The annual salary range for this position is $169,000.00 - $338,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelors degree in marketing, business administration, or related area and 6 years' experience in marketing, business administration, or related area. Option 2: 9 years' experience in marketing, business administration, or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.