Marketing & Business Development Analyst

Marketing & Business Development Analyst

Location: Hybrid (3 days onsite) – Hackensack, NJ

Compensation: $80,000 – $120,000 base salary

Benefits: Full benefits package

Work Authorization: Must be authorized to work in the U.S. — no visa sponsorship

Important Location Note: This office is not commutable by public transportation . Candidates must have reliable transportation for onsite requirements.

The Opportunity

HireNow Staffing is acting as a direct placement partner for a top regional law firm seeking a Marketing & Business Development Analyst to join its New Jersey-based Marketing Department.

This role reports directly to the Chief Marketing & Business Development Officer and works closely with attorneys, practice groups, and firm leadership to support the firm's strategic growth initiatives. The Analyst will play a critical role in delivering actionable market intelligence, strengthening pitch effectiveness, maintaining high-quality CRM and experience data, and helping the firm compete effectively across key industries.

This opportunity is ideal for a highly detail-oriented, analytically driven professional with experience in legal or professional services marketing who values long-term stability and impact.

Only candidates with demonstrated job longevity and consistent career progression will be considered. Contract-heavy or frequently changing work histories will not align with this role.

Key Responsibilities

Candidates will be evaluated for interview consideration based on demonstrated success performing the following responsibilities:

• Conduct in-depth market research, competitive intelligence, and opportunity analysis to support practice and industry strategies

• Prepare detailed intelligence reports on clients, prospects, industries, and legal market trends to inform business development priorities

• Track and report on key competitor developments, client activity, and emerging opportunities

• Support marketing and business development initiatives with data-driven insights using internal and external research tools

• Lead data input, quality control, and process improvement for the firms CRM and experience databases , ensuring accurate matter and credential reporting

• Maintain and enhance internal experience resources to improve pitch speed, quality, and strategic alignment

• Assist with coordination and preparation of RFP responses, proposals, and client presentations

• Collaborate with marketing colleagues to strengthen pitch materials, templates, and BD workflows

• Track, analyze, and report on proposal and pitch outcomes to identify trends and improvement opportunities

• Develop and update marketing collateral and practice materials in alignment with firm branding standards

• Coordinate submissions for legal rankings, awards, and industry recognition, partnering with external PR resources as needed

• Work directly with attorneys and practice leadership to execute targeted business development initiatives

• Provide proactive recommendations for outreach strategies and new business opportunities based on research findings

• Leverage CRM tools to track relationships, engagement activity, and pipeline development

• Provide coverage during peak workload periods to ensure timely delivery across marketing priorities

Required Qualifications (Non-Negotiable)

These qualifications are mandatory. Candidates who do not meet all requirements will not be considered for interview.

• Bachelor's degree required

• 3–5 years of experience in marketing, business development, research, or analytics

• Prior experience in a professional services environment (law firm, accounting, consulting, or similar) is required

• Strong organizational, administrative, and interpersonal skills

• Excellent writing, proofreading, and editorial precision

• Ability to work independently while collaborating effectively with attorneys and senior stakeholders

• Proficiency in Microsoft Office, particularly Excel and PowerPoint

• Demonstrated resume stability and long-term professional continuity

• Ability to work onsite in Hackensack, NJ (not accessible via public transportation)

Preferred Qualifications (Strong Differentiators)

Candidates with the following experience will be viewed as standout applicants:

• Familiarity with legal marketing and research platforms such as Nexl, Foundations, Bloomberg Law, and Dunn & Bradstreet

• Experience supporting pitch development, proposals, and RFP processes in a law firm setting

• Strong comfort working directly with practice leaders on strategic business development initiatives

• Willingness to travel between offices occasionally as needed

Core Competencies

• Market intelligence and analytics

• Proposal and pitch strategy support

• CRM and experience database management

• Strong attention to detail and quality control

• Professional communication with senior stakeholders

• Initiative, judgment, and accountability in a fast-paced environment

HireNow Staffing Disclaimer

HireNow Staffing is acting as a direct placement partner for this role. All candidate information is handled confidentially and evaluated against defined requirements. This job description outlines the general scope of responsibilities and qualifications. Duties may evolve based on client needs and business growth. Only candidates meeting the core qualifications will be considered for interview.