Associate Director, IT Marketing Technologies
We're looking for an Associate Director, IT Marketing Technologies, on the Information Technology team to help us expand what's possible for patients with serious diseases.
Reporting to the Senior Director, Global Data Enablement, Corporate & Commercial Reporting, you'll serve as a critical connect in company's marketing automation ecosystem, ensuring that Salesforce Marketing Cloud (SFMC) supports compliant, effective, and data-driven customer engagement across brands and regions. The ideal candidate combines deep technical expertise in Salesforce Marketing Cloud with strong business acumen. What You'll Do: In this role, you'll have the opportunity to partner with business stakeholders to lead gathering, document, and prioritize requirements for campaigns, journeys, and audience targeting. You'll also:
- Align Salesforce Marketing Cloud initiatives with commercial strategy, data governance, and compliance policies (including privacy, consent, and regulatory requirements).
- Provide technical ownership of the Salesforce Marketing Cloud platform, ensuring system performance, scalability, and integration with CRM and data ecosystems.
- Oversee technical architecture, data design, and integration pipelines between SFMC with Heath Cloud, Snowflake, Veeva CRM, and Master Data Management.
- Lead and review vendor-delivered technical solutions, ensuring alignment with enterprise standards, security, and scalability.
- Partner with Vendor, including performance oversight, code review, and adherence to SLAs and best practices.
- Drive platform governance, release management, and change control in partnership with IT operations and compliance.
- Establish, deliver, and monitor key performance indicators and process improvements within the platform.
- Oversee campaign enablement, automation workflows, and customer journey configuration within Salesforce Marketing Cloud.
- Ensure data quality, segmentation accuracy, and end-to-end campaign execution support.
- Support continuous improvement by identifying opportunities to enhance marketing automation, personalization, and analytics.
- Experience managing multi brand/product Marketing Cloud environment.
- Proven experience managing or overseeing third-party vendors or implementation partners.
- Strong understanding of Salesforce Marketing Cloud architecture, configuration, and automation, AMPscript, SQL, and data extensions, along with:
- REST/SOAP APIs and system integrations
- Salesforce Sales/Service Cloud integration patterns
- Data privacy, consent, and pharma marketing compliance frameworks
- Excellent communication skills with demonstrated ability to translate complex technical concepts into business-friendly language.
$155,000.00-201,500.00 Annual Life at Insmed At Insmed, you'll find a culture as human as our mission-intentionally designed for the people behind it. You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself. Highlights of our U.S. offerings include:
- Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
- Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
- 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
- Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
- Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back
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