Associate Director of Marketing

Are you ready to dive into a multifaceted marketing role that will challenge your creativity and strategic thinking? We're on the hunt for an exceptional Associate Director of Marketing to join our versatile team and make waves across the world of employee benefits!

This isn't your average marketing gig – as the right-hand to our Marketing Director, you'll have the exciting opportunity to:

• Orchestrate game-changing marketing strategies across diverse business landscapes
• Flex your creative muscles by crafting compelling content and messaging that resonates with varied audiences
• Lead a talented team to new heights of marketing excellence
• Dive deep into data, unlocking insights that will shape our marketing future
• Collaborate with cross-functional teams to align our marketing magic with overarching business goals

Key Responsibilities

• Assist the Marketing Director in leading the marketing team across various projects and initiatives
• Provide direction and review marketing materials to ensure timely project completion
• Collaborate with the Marketing Director and upper management to develop and implement marketing strategies
• Manage and prioritize multiple projects simultaneously
• Act as a liaison between the marketing team and the Marketing Director to streamline workflows
• Lead content creation efforts and oversee the development of compelling marketing materials
• Craft and refine value propositions and messaging strategies for various products and services
• Develop and maintain a consistent brand voice and design across all marketing channels
• Create and optimize content for various platforms, including brochures, websites, email campaigns, and digital media
• Work closely with sales, account management, and other departments to align marketing efforts with overall business goals
• Develop and maintain comprehensive reports on marketing performance and ROI
• Identify opportunities for data-driven decision making and optimization of marketing efforts

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 8-10 years of experience in marketing roles, including previous experience in the insurance, employee benefit and/or healthcare industry.
• Proven experience in marketing leadership roles
• Proficiency with web Content Management Systems (CMS), particularly WordPress
• Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)
• Proficiency with email marketing platforms (Constant Contact, HubSpot, MailChimp…) and social media management tools
• Driven, results oriented thinking and corresponding high level of performance
• Strong analytical skills and experience with marketing analytics tools
• Excellent writing and editing skills with the ability to adapt tone and style for different audiences
• Strong project management and organizational skills
• Ability to work in a fast-paced environment and handle multiple projects
• Excellent communication and team collaboration skills
• Adaptability to work across different industries (vision benefits, prescription benefits, and e-commerce)
• Strategic thinking and problem-solving abilities
• Creative mindset with a keen eye for design and messaging

Why Join Us?

• Opportunity to work with a collaborative, supportive team
• Diverse experience across multiple industries
• Inclusive work environment that values work-life balance
• Chance to drive data-driven marketing strategies and improvements
• Ability to shape brand messaging and content strategy across multiple platforms

Featured Benefits

• Competitive salary
• Vacation and Sick/Personal Time
• Medical Insurance
• Hearing Program Discount
• Short- & Long-Term Disability Insurance
• Life Insurance
• Flexible Spending Account
• 401(k)
• Employee Referral Program
• Employee Recognition
• Tuition Reimbursement
• Professional Development Training

About Benecard Services our affiliated companies:

Benecard Services, LLC

Benecard Services, LLC has been administering carve-out, fixed rate insured prescription drug benefit programs since 1990. Benecard is a full service, in-house prescription benefit administrator that includes mail and specialty drug dispensing. We are a premiere nationwide Prescription Benefit Administrator headquartered in Lawrenceville, New Jersey.

Website:

BeneCard PBF

BeneCard PBF provides self-funded prescription benefit program administration with a personalized approach through focused, clinical expertise. Our business model operates on a customized claim processing system offering unlimited capability and flexibility to respond to client needs in an evolving marketplace. Advanced clinical programs and advanced technology provide the framework to maximize the use of all data elements available. This allows BeneCard PBF to filter the information, focus on clinical opportunities and facilitate interaction between the physician, the pharmacist and the patient to effectively promote complete health care. Headquartered in Bonita Springs, Florida.

Website:

National Vision Administrators

For over 40 years, National Vision Administrators (NVA) has been meeting the vision benefit needs of public employer groups, Health & Welfare Funds, Associations and Coalitions. Providing millions of people throughout the United States with vision care programs that help them be smarter buyers of eye care and eyewear, NVA is particularly well suited to address today's health benefit challenges as it relates to eye care. We offer cost-effective, customized vision benefit programs that are clinically integrated. We are proud of the fact that we have retained over 99% of our clients and believe it is the greatest testimony to the high-quality benefits and service satisfaction we provide to both our clients and their members. Headquartered in Clifton, New Jersey.

Website:

We are an Equal Opportunity employer.