Integrated Marketing Senior Specialist

The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.

We are looking for an ambitious and driven Senior Integrated Marketing Specialist to elevate our integrated marketing efforts for our Anti-Fraud Analytics area. As a member of the team, you will bring your experience to enhance our marketing strategies, support impactful campaigns, and contribute to the overall growth and success of our business unit solution area. This role offers a fantastic opportunity for a marketing professional to begin to develop and lead marketing initiatives within a dynamic and innovative environment.

Responsibilities:

• Campaign Development: Assist in creating and executing campaigns through various marketing channels including email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc. Collect data for campaign analysis
• Customer Journey: Assist in mapping out customer touchpoints and updating customer personas to ensure alignment in target audience engagement across different marketing channels/touchpoints
• Messaging & Positioning: Implement product positioning and assist in competitive product assessments to ensure consistent and compelling messaging across various channels
• Thought Leadership and Content Creation: Develop content outlines (blogs, articles, etc.) and engage with subject matter experts to gather insights to inform compelling marketing content
• Sales enablement: Prepare sales materials including product brochures, videos, presentation, etc. and assist with product level sales training
• Event Strategy: Assist in the development of event strategies, including education and content plans for both company-hosted events and tradeshows. Collaborate closely with integrated marketing leadership and the experiential team to maximize the impact of our presence at events
• Marketing Analytics: Assist in leading the establishment and collection of comprehensive marketing metrics and actively evaluating post-activity outcomes. Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
• Market & Competitive Intelligence: Compile market and competitor data for senior team members to analyze. Monitor emerging trends in the market and distill information into digestible read-outs
• Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams and stakeholders, fostering strong relationships to ensure alignment and success in achieving marketing objectives

Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of relevant experience in marketing or related roles
• Demonstrated success with developing and executing marketing strategy across multiple channels
• Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management
• Skilled at writing and socializing product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook
• Exceptional attention to detail with a proactive approach to problem-solving
• Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels
• Demonstrated leadership experience in a fast-paced, dynamic environment
• Knowledge of marketing analytics/metrics, with a track record of leveraging data in decision-making
• Ability to rapidly prioritize and react to changing business needs and external market dynamics
• Ability to work successfully in a hybrid environment with in-office expectations of two days per week

Skills

• Innovative and creative thinker: pioneer who embraces bold ideas
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• "Let's go" attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed, and motivated; demonstrates endurance
  #LI-MC1

About Us
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions - delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement

Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

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