Manager, Digital Strategy
Description
Position at WebMD
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Job Summary:
As a Manager, Digital Strategy, you will be an integral part of our team by leading strategy and campaign management for a top-tier group of clients exceeding $5m in annual revenue.
Responsibilities:
Lead a team of Digital Marketers & Analysts across the Marketing Services organization to deliver client work and always-on campaigns.
Analyze campaign metrics and provide tailored insights and recommendations to fine-tune campaign strategies and improve performance.
Collaborate with cross-functional teams and account leaders across Omnichannel Services to ensure timely, thorough implementation of client digital strategies, while continuously refining approaches to deliver always-on, data-driven campaigns to maximize customer ROI.
Partner with reporting & data specialists to design and maintain dynamic monthly reports for client review.
Deliver regular client communications, including presenting monthly reports, weekly check-in meetings with performance updates, insights and strategic discussions.
Participate in ad hoc presentations regarding campaign strategy, optimizations and high-level recommendations to ensure alignment with client goals.
Establish and refine best practices and frameworks for Digital Marketing and Advertising that leverage WebMD Ignite’s data and science to deliver immersive experiences that drive a behavioral change and can be assessed against ROI and KPI goals including patient acquisition and retention.
Requirements:
4+ years of business experience with a strong track record of success in Digital Marketing, Analytics, Marketing Operations and/or Conversion Marketing.
Bachelor's degree or equivalent experience in a related field.
Excellent time management skills and the ability to meet deadlines.
Experience with advanced analytics reporting and managing large data sets.
Proficient in Google Ads, Meta Ads and Google Analytics with the ability to quickly learn new data driven platforms.
Possesses technical knowledge of strategy, planning, and purchasing within the programmatic ecosystem, including SSPs, DSPs, ad exchanges, ad networks, and trading platforms.
Strong interpersonal and communication skills.
Compensation Considerations:
Agency leadership
Consulting/Account leadership
Data Science or Software Development
CRM integration and reporting
Base Salary: $80,000 - $87,000. Role is also annual bonus eligible
Recommended Jobs
Assistant Practice Manager
About Us: We are seeking a dynamic and experienced assistant practice manager for our Lacey dental office who excels at leadership, team development, and business operations in a high-end, fast-pa…
Fabrication Technician
***NEW HIRES ELIGIBLE FOR $500 SIGN ON BONUS*** Inrad Optics, a Luxium Solutions Company, is seeking self-motivated individuals to add to our growing team of Optical Technicians. We are looking fo…
Warehouse Associate - FT
Dal-Tile is currently seeking an exceptional Warehouse Associate to join our TEAM! As a Warehouse Associate, we need someone who will own a variety of material handling duties, including receiving, l…
Temporary Associate
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordin…
HR Generalist III
Job Responsibilities: ;Manages the day-to-day operations of Human Resources for multiple manufacturing plants. ;Administers human resources policies, procedures, and programs. ;Carries out r…
Nurse Educator NPDP - Med Surg / Telemetry
Job Title: Nursing Prof Dev Practitioner Location: Jersey City Medical Center Department Name: Develop Innovation & Research Req #: 0000230615 Status: Salaried Shift: Day Pay Range: …
Sales Engineer
Sr. Financial Analyst San Jose, CA The Senior Accounting Financial Analyst is a high impact high visibility role in our clients Finance and Accounting organization. This role partners with …
Civil Engineer-Water/Wastewater
POSITION SUMMARY: The Civil/Site Project Engineer/ Manager is a professional with a minimum of 8 years of experience. Engineer shall be self-motivated, capable of acting as firm’s representativ…
Optometrist | Part-time - Alpha, NJ
A dynamic private practice in Alpha, NJ, is seeking a part-time optometrist to join their thriving team! They are seeking an enthusiastic professional with outstanding clinical, interpersonal, and co…
Marketing Data Optimization Manager (Hybrid)
: About Us: At Selective, we don't just insure uniquely, we employ uniqueness. Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent fin…