Head of Marketing

Who we are at Osmo:

Osmo is a digital olfaction company, on a mission to give computers a sense of smell to improve the health and wellbeing of human life. Why? Our sense of smell both enriches and saves lives, and has a deep and direct connection to our emotions and memory. Vision and hearing have been digitized, but not scent. It’s time we solve this. We’re bringing an unprecedented combination of software, data, hardware and capital to the historic challenge of giving computers a sense of smell.

We believe in the power of automation and carefully applied AI/ML to solve problems that are beyond what the unaided human mind can tackle on its own. In the first phase of our development, we are using our map of odor along with cutting-edge generative AI to create the next generation of aroma molecules (e.g., the ingredients in the fragrances we wear and the products we use). Beyond fragrance machine olfaction has application across many industries, including manufacturing, military, medicine, and more. Working for Osmo means solving problems using digital olfaction for these customers. We're a hybrid company with our headquarters in New York, NY, an upcoming facility in New Jersey, and offices in Somerville, MA.

Osmo is seeking a Head of Marketing to build the go-to-market engine for the company’s growing portfolio of businesses and products, starting with the launch of our fragrance house, Generation. Your primary goal is to build and execute end-to-end marketing plans that lead directly to top-of-funnel growth, lead generation, engagement, and sales across our enterprise, SME and consumer customers. You will report directly to the CEO and work alongside the executive, sales, engineering, and design teams to accelerate the commercialization of Osmo’s Olfactory Intelligence (OI) platform, products, and brands.

Key Responsibilities

• Work closely with executive team to set company marketing strategy and priorities.

• Partner with sales team to create, test, and tune high signal marketing campaigns that lead directly to customer leads, funnel expansion, community growth, and sales conversions.

• Gather and leverage data intelligence on customers and market trends to inform marketing decision making, investments, and initiatives.

• Establish KPIs, dashboards, and reporting to measure and optimize marketing performance.

• Manage key partnership channels including content, paid media, SEO, design, social, and PR.

• Collaborate with sales and product teams on launch plans, collateral, and tools that deepen customer relationships and drive revenue.

• Build a world class marketing team and competencies in the company.

Required Qualifications

• 5+ years B2B and/or B2C marketing leadership in fast-paced, high-growth environment.

• Proven ability to use data, creativity, and iteration to get results, drive growth, and ramp revenue.

• Strong background in demand generation, brand strategy, and digital marketing.

• Experience spinning up, driving, and scaling effective cross-team initiatives.

• Deep understanding of success factors across marketing competencies (data analytics, product, branding, communications).

• Experience with influence marketing, social media channels, omnichannel campaigns, A/B testing.

• Innate customer focus and product intuition.

• Action-orientated, decisive and adaptive.

• Strong interpersonal and communication skills.

Ways to stand out

• Success in launching category defining or category breaking products from the ground up.

• Experience with tech-driven strategies for growing luxury and/or consumer brands.

• Refined design aesthetics and taste.

If this role inspires you we’d encourage you to apply. We are committed to recruiting, developing, and retaining an incredible team optimized for a diversity of thought, background, and approaches. All employment decisions and responsibilities are determined based on current ability and your ability to grow, without regard to race, color, gender identity, sex, sexual orientation, religion, age, marital status, physical, mental, or sensory disability, or any other characteristic protected by applicable law.

Recruitment & Staffing Agencies: Osmo does not accept unsolicited resumes from any source other than candidates. The submission of unsolicited resumes by recruitment or staffing agencies to Osmo or its employees is strictly prohibited unless contacted directly by the Osmo Talent Acquisition team. Any resume submitted by an agency in the absence of a signed agreement will automatically become the property of Osmo and Osmo will not owe any referral or other fees with respect thereto.