Market Development Manager
Job Description
Job Description
Job Description
Marketing Development Manager on behalf of this well-established manufacturer for their Morristown, Tennessee location.
The successful candidate will also:
- Lead market research and analysis efforts to identify emerging trends, generate sales leads, and inform commercial priorities
- Contribute to the development of compelling business cases to support new product initiatives and technical service directions
- Monitor industry shifts, economic factors, and customer behaviors to anticipate risks and opportunities
- Plan and execute targeted marketing campaigns, including web updates, digital and print advertising, and trade show engagement
- Support customer engagement efforts and manage select strategic accounts as assigned
- Supervise internal marketing staff and external partners, ensuring alignment across project timelines and brand standards
- Act as a collaborative voice within the commercial leadership team, contributing to policy and procedural decisions when required
Qualifications
Qualifications:
The ideal candidate is a strategic marketing professional with strong analytical acumen, market insight, and experience leading commercial projects in a manufacturing or technical environment. Knowledge of the plastics or polymer industry is a strong asset.
- Bachelor’s degree in Marketing, Business, or a technical field; MBA preferred
- 8–10 years of experience in B2B product marketing or commercial development, ideally within the polymer or masterbatch sector
- Proven ability to lead cross-functional initiatives and guide marketing direction based on data and customer insigh
- Strong project management, planning, and leadership capabilities
- Experience managing teams and external consultants
- Excellent communication and decision-making skills
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