Field Marketing & Marketing Operations (SAAS, B2B)

Xyte is looking for a highly motivated, organized, self starter, data-savvy and results-driven Marketing Manager to join our team.

This dual-role position sits at the intersection of strategy and execution - owning field marketing programs that drive pipeline and customer engagement, while also building and maintaining the operational backbone of our marketing engine.

You’ll be instrumental in planning, preparing and managing online and physical events, and optimizing the marketing tech stack and processes to improve performance and reporting.

This is a great opportunity to join a dynamic and fast-growing startup, and make a significant impact. If you are a self-starter, results-driven marketer, and have a passion for marketing and technology, we would love to hear from you.

Key Responsibilities:

Field Marketing

• Plan and execute marketing programs and events to drive demand and support sales goals (e.g., conferences, webinars, partner campaigns, awards, newsletter and nurturing campaigns)
• Collaborate closely with the Sales and Partner teams to align marketing efforts with local market needs
• Own planning and execution of trade shows, industry events, in-person activations and online events, including logistics, staffing, preparations and post-event follow-u.
• Support account-based marketing (ABM) initiatives in priority segments or territories
• Create presentations, videos, blogs, vlogs, to support Sales and lead generation efforts
• Create, execute and monitor a social media plan including posts, content, event promotions, and community engagement
• Monitor social media channels for industry trends, competitor activity, and relevant discussions

Marketing Operations

• Manage marketing platform (Hubspot) to ensure accurate tracking, data hygiene, reporting, attribution, and data analysis
• Develop and maintain marketing dashboards and performance reports to provide insights across the funnel
• Own lead management processes and work closely with SDR/BDR team to ensure timely routing and followup
• Support campaign execution with process automation, list management, and email operations.

REQUIREMENTS

Requirements:

• 3+ years experience marketing B2B tech products
• Experience with trade shows and field marketing
• Experience with marketing automation and marketing operations
• Generalist capable of wearing many hats
• Comfortable working under pressure in a fast paced early stage environment
• Experience managing external agencies
• Self-motivated, creative and results driven
• Excellent written and verbal communication skills
• Willingness to travel up to twice a year

Advantages:

• Background in cloud technologies.
• Background and experience in the AV (audio-video) industry.

About Xyte

Xyte Device Cloud delivers comprehensive benefits to the entire AV ecosystem by providing a single interface to manage all AV, UC, and intelligent building devices and spaces in the cloud. The Xyte Connect+ ecosystem enables in-house AV and IT departments to gain full visibility over their entire device fleet, reducing downtime, minimizing business interruption risk, and extending device lifespans. System integrators and dealers leverage Xyte Connect+ to launch and expand their managed services business, creating recurring revenue streams through remote issue resolution and comprehensive device monitoring. Hardware manufacturers use Xyte’s award-winning business and commerce platform to connect their products to the cloud, remotely manage and support those devices, introduce premium feature upgrades, and build a foundation for powerful new subscription models.

Come join us and see what the Xytement is all about!