Brands Marketing Manager

Job Description

Job Description

Salary:

Location: Barcelona, Spain

Hybrid 3x2

About Us:

Establishment Labs is changing the medical device, breast health, aesthetics and reconstruction industry by designing, developing, and manufacturing an innovative portfolio of advancedmedical aesthetic device technologiesand wellness solutions.It is currently the worlds fastest- growingwomenshealth company.

Our Femtech solutions are proudly produced at two MDSAP-certified, carbon neutral, LEED Gold certified, state-of-the-art manufacturing facilities in Costa Rica and are approved for sale in more than 85 countries.

Since 2018 the company trades on the NASDAQ stock exchange under the ticker symbol ESTA and has a market cap of around $1.8 billion.

This is an exciting opportunity to join an innovative international company in hyper-growth as we launch a significant revolution to transform the womens aesthetics industry.

About the role:

Leads the strategic marketing and brand positioning for the Core and ABR portfolios and is accountable for the growth and profitability of her portfolio across EMEA, LATAM, and APAC.

Translates business objectives into bold, market-ready activations that strengthen brand equity and accelerate commercial outcomes. Drives disciplined cross-functional collaboration, working across internal teams such as Sales Training, Commercial, MLR, Demand Planning and MedEd, to ensure all initiatives are execution-ready and aligned to business goals.

Partners closely with the OUS Operational Marketing Manager to ensure tools and strategies are locally relevant and commercially impactful.

Success Profile:

• Commercially driven business partner who fosters positive tension with market GMs, balancing brand accountability and market revenue targets to drive mutual success.
• Strategic thinker with an obsession for executional feasibility and real-world impact.
• Exceptional collaborator who navigates complex, matrixed environments with clarity and discipline and respect.
• Strong communication skills, able to simplify complexity and rally stakeholders around a unified vision.
• Data-driven decision-maker, adept at turning insights into agile course corrections.

Key Responsibilities:

• Drive brand-led growth by proactively partnering with -and when needed, challenging- country GMs to align territory execution with Core & ABR revenue goals, driving sustainable portfolio performance.
• Define and champion the global positioning and growth strategy for Core & ABR, grounded in market trends, competitor dynamics, and commercial priorities.
• Define content, messaging, and execution-ready toolkits (playbooks, collateral, guidelines) and ensure timely, compliant delivery through close coordination with Medialab and MLR teams.
• Lead the MLR (Medical Legal Regulatory) risk-assessment process for all Core & ABR marketing materials to identify compliance issues, challenging overly rigid requirements, and driving timely decisions that balance regulatory integrity with critical business needs.
• Partner with launch teams (Commercial, Events, Sales Training) to ensure on-time, on-target product and campaign rollouts.
• Coordinate demand planning for marketing materials by defining required SKUs based on market needs, gathering volume forecasts via the Operational Marketing Manager, assessing feasibility and cost-effectiveness, and liaising with Demand Planning to align production plans.
• Manage the assigned marketing budget and performance metrics, driving ROI-focused prioritization and delivering actionable insights.

Main Stakeholders:

• OUS Marketing Sr. Director: Direct manager and strategic partner guiding portfolio vision, prioritization, and cross-functional alignment.
• OUS Operational Marketing Manager: Core partner for local market coordination; gathering insights, validating needs, aligning volume forecasts, and supporting execution readiness.
• OUS Commercial GMs: Engage in a structured cadence -set by the Marketing Sr. Director- to align on performance, share progress, and gather market insights. Ensures exposure to key stakeholders while preserving clear communication channels and accountability.
• Medialab: Coordinate timely delivery of execution-ready toolkits and content assets; ensure alignment with brand standards and timelines.
• MLR Team: Partner to identify and assess compliance risks, advocate for market-relevant messaging, and drive timely, business-balanced decisions.
• Demand Planning: Owner of the transversal project of consolidating Demand Planning of the Marketing materials for OUS. Inform on SKU/specification needs for marketing materials based on commercial priorities and team up with OUS Operational Marketing to define volume, timing feasibility and impact on local P&Ls to ensure alignment with company/market needs.
• ABR Champion: Leverage his deep ABR knowledge and commercial leadership by collaborating on strategic messaging and go-to-market plans, providing dedicated marketing support to amplify his efforts and drive portfolio success.
• Sales Training, MedEd & Events Teams (as applicable): Align on training needs, educational tools, and strategic event presence to support key market objectives and campaign execution.

Requirements:

• University Degrees in Marketing or Business Administration; nice to have Master or MBA.
• 10+ years of experience in similar or relevant role.
• English C2 plus any other european language.
• Travel availability.

Our Benefits:

• Interesting & competitive compensation plan
• Hybrid work
• Meal Vouchers
• Pension scheme
• Health insurance and Life insurance
  
• Competitive vacation and time off / flexibility policies
• Birthday day off + 27 vacation days
• Health & Wellbeing; reimbursement of up to 400 EUR per year for health & wellbeing activities
• A lot of autonomy & freedom
• Employee assistance program(EAP) this service offers you and your family support with any work or personal issue, including short-term professional counselling and connecting you to local resources to help you manage emotional, practical or physical needs.
• Working for a thriving multinational that is financially very healthy & growing fast
• Working in an international environment with different cultures

Important Note : This job description includes the necessary aspects required to evaluate this job position. It should not be used as a complete list of unique responsibilities, skills or labours.

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