Social Media Specialist
Position Overview:
We are seeking and strategic Social Media Specialist to manage and grow our online presence across multiple platforms. The ideal candidate is passionate about storytelling design and community engagement.
Key Responsibilities:
Develop and execute social media strategies that align with brand goals and marketing campaigns.
Create schedule and publish high-quality content (photos videos captions stories reels etc.) across platforms like ABC Imaging website Instagram Facebook TikTok and LinkedIn.
Manage day-to-day engagement by responding to comments messages and brand mentions.
Analyze performance metrics and provide regular reports with actionable insights.
Stay current on social trends hashtags and algorithm updates to maximize visibility and growth.
Collaborate with the marketing and design teams to ensure brand consistency across all digital touchpoints.
Monitor online reputation and support community management efforts.
Qualifications:
Bachelors degree in marketing Communications or a related field (or equivalent experience).
2 years of experience managing social media for a brand agency or organization.
Strong understanding of platform analytics trends and content optimization strategies.
Excellent copywriting and visual storytelling skills.
Proficiency with social media management tools like Meta Business Suite Later Hootsuite Canva or Adobe Creative Cloud.
Detail-oriented creative and able to multitask in a fast-paced environment.
Experience with paid social advertising and audience targeting.
Photography or short-form video editing skills.
Familiarity with influencer marketing and user-generated content.
Basic understanding of SEO and content marketing principles.
Required Experience:
IC
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