Associate Media Manager - Parsippany, NJ

Associate Media Manager - Parsippany, NJ, US, 07054 We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.


Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

About the role

As an Associate Media Manager, you'll be key to understanding our media campaigns' effectiveness and optimizing our investment. This means you'll not only gather and interpret data across consumer and retail, but also coordinate projects and workstreams with cross-functional teams and external partners, ensuring our collective efforts are as effective and efficient as possible.

Your responsibilities

Operational Governance

• Develop and maintain comprehensive media campaign timelines with AOR & internal stakeholders encompassing all stages from planning and creative development to media placement and reporting.
• Track key milestones and deliverables for all media initiatives, ensuring adherence to established deadlines by both the AOR and internal teams.
• Proactively identify potential timeline conflicts or delays, escalating issues to relevant parties and proposing solutions to mitigate impact. [JC1]
• Acting as steward for key internal team documentation around Playbooks, Case Studies & Monthly deliverables.

Agency of Record (AOR) Coordination:

• Serve as a primary point of contact for the AOR regarding timeline expectations, material deadlines, and campaign launch schedules.
• Develop working relationships with the media agencies and help create new ways of working and improve current processes.
• Communicate internal requirements and feedback to the AOR promptly and clearly, ensuring their understanding of project scope and revisions.
• Facilitate the timely delivery of assets (e.g., creative files, approval forms, budget information) from internal stakeholders to the AOR.
• Review and approve AOR-submitted timelines, ensuring they align with internal capacities and overall campaign objectives.
• Continue strengthening relationships with key media partners (Google, Meta, TikTok, Pinterest, etc.) with regular business meetings to discuss ongoing business goals and measurement plans.

Performance Deliverables:

• Lead the internal collaboration and project management of monthly management meeting materials to Brand and Sales.
• Collaborate with AOR on data, insights & deck expectations monthly and quarterly on key deliverables.
• Data Visualization within PBI and MJN's Monthly/Quarterly executive analytical reviews.
• Competitive Media Intelligence.
• Lead brand lift and content measurement process and analysis for campaign planning.
• Develop insights and actions based on qualitative and quantitative research and analytics.
• Develop frameworks for evangelizing cross-channel campaign performance and insights to action
• Data collection and validating/cleansing as part of bigger strategic projects.

The experience we're looking for

• Bachelor's degree required. Degree in Digital Marketing and/or Advertising related major preferred.
• 3+ years of experience working with media plans, consumer data, segmentation; minimum 4 years of work experience with a major Media Agency or a Digital Advertiser.
• 3+ years relevant professional experience in media strategy, planning and buying.
• Strong knowledge of traditional and digital media research, trafficking, tracking and reporting processes, techniques and technologies.
• Fluent in Communications Strategy or Strategic Planning, with aptitude for traditional and digital media.
• Experience managing $5M - $50M+ digital awareness budgets and digital media buys.
• Experience with using Retail Media platforms such as Pacvue, Flywheel, Criteo, Amazon DSP
• Knowledge of DSP Platforms across Consumer and Retail (TradeDesk, PacVue, Criteo), Meta & TikTok Ads Manager and Liveramp.
• Understanding and managing different parts of a consumer journey, and how to influence the consumer across paid/owned channels.
• Expert understanding of media buying techniques and timelines, and attribution models for ecommerce and direct response efforts.
• Experienced in media measurement, analytics, and KPI tracking for optimization recommendations across all channels
• This role is not currently sponsoring visas or considering international movement at this time.

The skills for success

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.


We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $110,000.00 - $164,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.


Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!


If reasonable accommodation is needed to complete your application , please contact [email protected] . Reckittis committed to the fullinclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.


All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Nearest Major Market: New York City
Nearest Secondary Market: Newark
Job Segment: Counseling, Nutrition, Healthcare