Digital Specialist

Digital Specialist - On-site Position

Allentown, PA

At Phoebe Ministries Allentown , we’re more than a workplace – we’re a community rooted in compassion and excellence, dedicated to enriching the lives of our residents.

Why You'll Love Working with Phoebe Ministries:

1. 🏥 Comprehensive Health Coverage – Health, Dental, Vision, and Life Insurance.
2. 💰 Competitive Pay – Earn rewarding pay for your skills and flexibility!
3. 📚 Tuition Reimbursement – Advance your career with our support.
4. 🕒 Generous Paid Annual Leave – PLUS the ability to sell back unused time twice a year!
5. 🎂 Paid Day Off for Your Birthday – Because your day is worth celebrating!
6. 🎉 Employee Appreciation Events – Anniversary awards, recognition gift cards, and more.
7. 🌟 Mission-Driven Culture – Join a team rooted in respect, integrity, and service.

Responsibilities for a Digital Specialist with Phoebe Allentown:

1. Manage and publish social media content across all major platforms
2. Curate and distribute digital content for all Phoebe services and “Faith In Action”
3. Monitor engagement, respond to community interactions, and align messaging with internal teams
4. Track, measure, and analyze digital performance (e.g., Google Analytics, Meta Business Suite, LinkedIn Analytics)
5. Support digital campaigns, SEO, email marketing, and segmentation
6. Attends and documents events at Phoebe’s CCRCs, Affordable Housing, Pathstones by Phoebe, and Phoebe Pharmacy, as a representative of the marketing department.
7. Manage image release forms and permissions for all media
8. Manages Phoebe’s historical archive at the Lehigh County Historical Society/Lehigh Valley Heritage Museum in Allentown, including coordination of ongoing archival endeavors.
9. Assist with website updates (CMS) and support platform integrations (CRM, email, social)
10. Curates, facilitates, and supports story content to support all Phoebe services, including Continuing Care Retirement Communities (CCRCs), Affordable Housing, Pathstones by Phoebe, and Phoebe Pharmacy.

Requirements for a Digital Specialist with Phoebe Allentown:

1. The ability to deliver excellent customer service to all residents, families, and coworkers.
2. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
3. 3–5 years of experience in digital marketing, including social media and analytics
4. Proficiency in tools such as Google Analytics, Meta Business Suite, Hootsuite, Canva, and CRM/email platforms (e.g., Mailchimp, HubSpot)
5. Strong writing and editing skills with attention to detail
6. Experienced Photographer Preferred
7. Creative thinking coupled with commitment to brand consistency.
8. Solid understanding of SEO, content marketing, and paid social
9. Highly organized with strong project management skills
10. Team player with a proactive and flexible attitude

Candidates who excel are those who can thrive in a positive and respectful Customer Driven Culture while embodying the organization’s Faith in Action Mission, Vision, and Values.

Phoebe is an equal opportunity employer.