Digital Marketing Manager

Description

Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

About Us:

Medscape, a division of WebMD, empowers healthcare professionals by providing award-winning clinical information, continuing medical education (CME), and tools to stay current in the fast-evolving medical landscape. Our digital platforms and mobile apps reach millions of physicians and healthcare professionals globally, supporting better care through trusted content and community.

We foster a culture of collaboration, innovation, and impact—and we’re committed to a diverse and inclusive workplace where all team members feel valued and empowered to thrive.

WebMD is proud to be an Equal Opportunity/Affirmative Action employer.

About the Role:

We’re looking for an experienced and data-driven Digital Marketing Manager to join our HCP Core Engagement team. You will play a key role in growing and retaining Medscape’s physician and healthcare professional audience through multi-channel campaigns that span email, mobile apps, social media, and paid digital platforms.

This is an exciting opportunity to work on high-impact initiatives, leverage data to optimize user journeys, and collaborate with creative and strategic teams across the organization.

Key Responsibilities:

• Lead marketing strategy and execution for campaignsaimed at growing and engaging our HCP audience.

• Develop and optimize multi-channel marketing efforts, including email, in-app messaging, push notifications, paid social, and display ads.

• Analyze performance data to identify trends, measure effectiveness, and make data-informed decisions to improve engagement and retention.

• Partner with cross-functional teams (e.g., Design, UX, Editorial) to ensure brand alignment and user-centric campaign delivery.

• Test, iterate, and scale marketing campaigns using A/B testing and segmentation strategies.

• Stay informed on healthcare industry trends and incorporate insights into campaign strategy.

Required Qualifications:

• 3+ years of experience in digital marketing, ideally within healthcare, health tech, or related industries, including copy writing.

• Proven experience managing email and app-based marketing campaigns, with a strong understanding of channel best practices.

• Skilled in using performance data to inform strategy (e.g., open rates, CTR, conversion).

• Excellent written and verbal communication skills.

• Strong analytical mindset and attention to detail.

• Self-motivated, adaptable, and results-oriented with strong project management abilities.

Preferred Qualifications:

• Advanced Microsoft Excel skills for campaign analysis and reporting.

• Experience with:

• Analytics tools: Adobe Analytics (SiteCatalyst/Omniture), Google Analytics

• Marketing automation platforms: Salesforce Marketing Cloud (ExactTarget), Airship

• CRM/project tools: Salesforce, YouTrack

• Familiarity with healthcare professional (HCP) marketing and compliance considerations.

Comp. range: $74,000 - $80,000.

Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results.

Benefits:

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)

• Paid Time Off (including vacation, sick leave, and flexible holiday days)

• 401(k) Retirement Plan with employer matching

• Life and Disability Insurance

• Employee Assistance Program (EAP)

• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.