Director, Project Management Office- GenAI Content Hub
Bristol Myers Squibb
Princeton, NJ
Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Summary: BMS is in process of rewiring our marketing approach and moving toward a best-in-class, AI-driven marketing model. AI will play a key role in increasing our speed, relevance, and impact of both our insight driven strategic choices along with our customer-facing content, empowering our marketers to deliver exceptional customer experiences. Achieving our AI-driven marketing vision requires a full transformation of our capabilities, processes, and tools. The GenAI content hub is a future state platform that aims to accelerate content creation, streamline processes, enhance data insights, and deliver unparalleled customer experiences, ultimately driving value for brands and patients. We are looking for commercially minded people with experience and deep expertise in commercialization, knowledge of content/ channels, different models for delivery and the ability to institute change in our marketing approach. Responsibilities: Cross-Functional Content Delivery and Activation :
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected] . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Summary: BMS is in process of rewiring our marketing approach and moving toward a best-in-class, AI-driven marketing model. AI will play a key role in increasing our speed, relevance, and impact of both our insight driven strategic choices along with our customer-facing content, empowering our marketers to deliver exceptional customer experiences. Achieving our AI-driven marketing vision requires a full transformation of our capabilities, processes, and tools. The GenAI content hub is a future state platform that aims to accelerate content creation, streamline processes, enhance data insights, and deliver unparalleled customer experiences, ultimately driving value for brands and patients. We are looking for commercially minded people with experience and deep expertise in commercialization, knowledge of content/ channels, different models for delivery and the ability to institute change in our marketing approach. Responsibilities: Cross-Functional Content Delivery and Activation :
- Embrace, build, and extend the AI-driven marketing vision including implementing the GenAI-enabled Content Hub
- Collaborate with key cross-functional partners including brands, WCx, BI&T, MLR, Worldwide Commercialization, key brand and market leaders, Agencies, and Consultant Partners to drive adoption and embed revamped AI-driven processes, tools, and capabilities
- Facilitate seamless content planning and execution across brand teams, ensuring alignment with business goals and brand standards.
- Lead the development and implementation of GenAI tools, ways of working within the global commercialization workstream, driving efficiency, transparency, and continuous improvement.
- Support the rollout of the marketing transformation program and specifically the GenAI content hub, including change management, stakeholder engagement, and process optimization.
- PMO Governance & Reporting:
- Establish and maintain governance frameworks, KPIs, and reporting mechanisms to track progress, identify risks, and ensure accountability across initiatives.
- Partner with senior leaders across Marketing, Product, Sales, and Operations to align content strategies with go-to-market plans and customer needs.
- Drive adoption of new tools, processes, and ways of working through effective communication, training, and support.
- Bachelor's degree in marketing, Communications, Business, or related field (master's preferred)
- Minimum 10 years of experience in content operations, program management, or related fields
- Proven track record of leading global, cross-functional initiatives in a matrixed organization
- Deep understanding of omni channels and commercialization processes
- Strong leadership, communication, and stakeholder management skills
- Experience with content management systems, project management tools, and analytics platforms
- Experience in a global enterprise environment
- Familiarity with digital content ecosystems and omnichannel marketing
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected] . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Posted 2025-07-30
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