Remote Paid Media Director

RIGHTSTONE IS HIRING! We’re looking for a Director of Paid Media who knows how to turn smart strategy into measurable growth. This is a high-visibility leadership role responsible for building and executing full-funnel, omni-channel paid media strategies across a North American portfolio of brands — including a highly recognized loyalty program. If you’re both strategic and hands-on, love using data to drive decisions, and are comfortable leading agency partners while collaborating across marketing teams, this role is for you. APPLY NOW!

Job Summary:

As our Paid Media Director, you’ll combine strategic vision with hands-on execution, using analytics and insights to optimize campaigns across both brand and performance marketing channels. You’ll collaborate with internal teams and external agencies, manage a portion of the media budget, and help shape innovative campaigns that truly resonate with our audience.

What You’ll Be Doing

• Lead Strategy: Develop and execute cutting-edge paid media strategies across all channels and audience segments. Partner with Brand Marketing to align creative, messaging, and budgets for maximum impact.
• Manage Agencies & Partners: Be the quarterback for our media agency, ensuring smooth campaign planning, activation, and optimization. Build strong partnerships with platforms and vendors to drive innovation.
• Oversee Budget & Performance: Partner with senior leadership to strategically allocate media spend, using data to optimize investments and drive meaningful ROI.
• Collaborate Across Teams: Work closely with CRM, Digital, PR, and other teams to integrate paid and owned media strategies. Influence creative development to deliver personalized, AI-driven campaigns.
• Drive Results: Represent our owner-first philosophy, presenting strategies and insights to leadership and key stakeholders. Ensure campaigns deliver measurable business impact.

What We’re Looking For:

• 9–12 years in paid media strategy and execution, managing large budgets and delivering measurable results.
• Proven leadership experience, with the ability to inspire teams and influence stakeholders.
• Bachelor’s degree required; advanced certifications in Google, Meta, CTV platforms, or digital marketing are a plus.
• Hospitality or franchise experience is a bonus, but not required.

RightStone is a strategic partner that works with our clients to place the highest caliber of talent for a wide range of industries and skill sets. For over 23 years RightStone has assisted organizations in attracting, recruiting, and placing qualified candidates quickly for contract, contract to hire, and direct hire opportunities. The right candidates are the most critical aspect of who RightStone is. If you are that candidate, we are interested in speaking with you!

RightStone is an equal opportunity employer and prohibits unlawful discrimination based on race, color, creed, gender, religion, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sex, genetic information, sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws.

RightStone is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in Company operations and prohibits unlawful discrimination by any employee of the Company, including supervisors, coworkers, independent contractors and other third parties.