Brand Manager, Home Care
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
As a Brand Manager, you’ll have the opportunity to drive the growth of your assigned brands through excellent marketing execution, bold strategic thinking and agile project management. As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy.
Your responsibilities
In summary, you'll:
- Develop and execute successful Brand Plans, in partnership with supply, sales and finance, to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by Area
- Develop and lead execution of the 3-year innovation pipeline in close partnership with the cross-functional team
- Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
- Develop robust category, competitive and consumer knowledge and deliver data-driven recommendations
- Develop communication strategies and full-funnel media plans in collaboration with the Consumer Engagement team
- Manage Assistant/Associate Brand Managers who provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
- In close cooperation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
- Implement portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term; Implement media strategy and plans
- Accountable for marketing budget on assigned brands
This role is not currently sponsoring visas or considering international movement at this time.
The experience we're looking for
- Entrepreneurial attitude: drives their own agenda and recommendations
- Strong leadership mindset – Can-Do / Go-get attitude is a must
- Comfortable with ambiguity and ability to pivot quickly and proactively
- Self-motivated, highly flexible and takes the initiative to do what’s needed
- Ability to work efficiently with a complex, matrixed and diverse cross-functional team
- Strong financial and commercial acumen with significant experience in a similar role
- Bachelor's degree from a US or internationally-recognized university; MBA a plus
- Min. 5 years’ experience in brand
- Career in leading CPG company a must
- Strong oral, written communication, and presentation skills
- Proficient in MS Office
- Strong time management skills
#LI-Hybrid
The skills for success
- Demonstrated agility in managing a brand amidst competitive and complex environments.
- A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
- An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
- Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
- Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
$136,000.00- $204,000.00
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!
If reasonable accommodation is needed to complete your application , please contact [email protected] . Reckitt is committed to the full inclusion of all qualified individuals.
Equality
We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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