Director of Growth Marketing

Job Description

Job Description

Overview:

At Nerdy (NYSE: NRDY), we're transforming how people learn—blending AI with live human instruction to build the future of learning. With over 3,000 subjects, 5M students served through public school partnerships, and 35,000+ families subscribed to Learning Memberships, we're scaling fast. In 2025, we're investing deeply in GenAI-powered experiences—and we're looking for a growth marketing leader to drive acquisition and LTV through this next evolution.

As Director of Growth Marketing, you'll own the strategy and performance of our full-funnel digital marketing engine. You'll architect and execute campaigns that scale AI-powered learning products profitably—across B2C channels—while partnering with Product, Sales, and BI teams to continuously optimize.

About Nerdy:

At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we're redrawing the blueprint of learning. Our Live + AI™ platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale.

We recruit the kind of technologists and operators you'd bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.

Fortune favors the bold. Join us.

How we compete:

• AI-Native at every level
  From the CEO to day-one hires, everyone builds and ships with generative AI. If you're not wielding AI, you're not done.

• Entrepreneurial velocity
  Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.

• Free-market rigor
  Ideas rise or fall on merit and results - no committees, no politics, no cap on upside.

• Full-stack ownership
  You design, build, and run what you ship; accountability is a feature, not a bug.

• Reward for contribution
  Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and how you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.

• Relentless exploration
  Push the frontier of generative AI in live learning and - because only the paranoid survive - questioning every legacy assumption along the way.

• Is Apolitical
  You stay focused on mission-aligned outcomes, not distractions or unrelated causes.

If you're a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more at nerdy.com.

• Q1-2025 Shareholder Letter
• Q4-2024 Shareholder Letter
• Q3-2024 Shareholder Letter

Qualifications:

• Bachelor's degree in Marketing, Economics, or other related quantitative fields.
• 10+ years in performance/growth marketing, ideally with experience in consumer subscription or PLG SaaS.
• Have scaled $10M+ budgets with proven efficiency gains.
• Are fluent in paid media strategy, testing design, and optimization across Google, Meta, TikTok, programmatic, etc.
• Know your way around SQL, attribution models, and BI dashboards.
• Have hands-on experience with GenAI tools (e.g., ChatGPT, Claude, Midjourney) and integrating them into marketing workflows.
• Communicate clearly with C-level execs and inspire confidence in your numbers and narrative.
• Thrive in a fast-paced, highly cross-functional environment.

Responsibilities:

• Design and execute a comprehensive performance marketing strategy to drive user acquisition, subscription growth, and LTV across Nerdy's product portfolio.
• Own CAC, ROAS, payback period, and subscriber conversion across paid search, paid social, display, affiliate, and programmatic.
• Partner with AI/ML and Creative to develop and optimize generative campaign frameworks—e.g. GPT-4/Claude prompts for ad copy & creative variants, ML attribution models.
• Manage multimillion-dollar budgets with full accountability for ROI.
• Build and optimize conversion funnels via rapid A/B testing across landing pages, messaging, and CTAs.
• Drive segmentation and personalization strategies for individual learners and groups.
• Collaborate with cross-functional teams (Product, Sales, BI, Design) to support product launches, GTM playbooks, and retention loops.
• Implement and evolve reporting infrastructure using SQL, GA4, and BI tools (e.g. Looker)
• Lead and grow a small team of high-performing channel marketers.

Unleash Your Potential at Nerdy:

At Nerdy, you'll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative:

• Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
• Retirement Made Simple: 401(k) plan with company match and immediate vesting.
• A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
• Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
• Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
• Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
• You're Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.

The Bottom Line:

If you're driven by impact, energized by ownership, and excited to help shape what's next, you'll thrive here. We move fast, think big, and reward those who deliver. This isn't a traditional corporate environment - it's a place to do the most meaningful work of your career.