Director of Marketing
Job Type: In- person About Us: At Bath Planet of Central NJ, we are a fast-growing home improvement company committed to providing exceptional service and delivering high-quality craftsmanship to homeowners. As we expand our footprint, we’re looking for a talented and experienced Director of Marketing to lead our marketing strategy and drive the growth of our business. The ideal candidate will have extensive experience in both lead generation and strategic marketing, specifically in the home improvement industry. This is a leadership position with full accountability for shaping our marketing vision and execution. Job Description: We are seeking a highly motivated and skilled Director of Marketing to lead all marketing initiatives and grow our brand presence. You will be responsible for developing and executing a comprehensive marketing strategy that drives awareness, generates leads, nurtures customer relationships, and accelerates business growth. You will oversee all marketing channels, including digital, traditional, and content marketing, and collaborate closely with our sales and operations teams to ensure alignment and success. The ideal candidate will have a deep understanding of home improvement marketing and a track record of success in lead generation, brand building, and team leadership. Responsibilities:
- Lead Marketing Strategy : Develop and execute an integrated marketing strategy that includes lead generation, brand building, content marketing, digital marketing, and more.
- Lead Generation : Own and optimize the lead generation process, ensuring high-quality leads are generated through paid search, SEO, social media, email campaigns, and other channels.
- Brand Management : Strengthen the company’s brand and ensure consistent messaging across all marketing materials, campaigns, and touchpoints.
- Campaign Management : Oversee and manage multi-channel marketing campaigns (online and offline), with a focus on ROI and lead conversion.
- Data-Driven Decision Making : Analyze campaign performance, track key metrics, and optimize marketing efforts based on data-driven insights.
- Team Leadership : Lead and mentor a team of marketing professionals, ensuring collaboration, skill development, and alignment with company goals.
- Collaboration : Work closely with the sales and customer service teams to ensure a seamless customer journey from awareness to conversion.
- Budget Management : Develop and manage the marketing budget, ensuring cost-effective use of resources across all campaigns and initiatives.
- Market Research : Stay current on industry trends, competitive landscape, and consumer behavior in the home improvement space to identify new opportunities for growth.
- 5+ years of experience in marketing leadership, specifically in the home improvement industry.
- Proven experience in lead generation, digital marketing, and brand strategy.
- Strong knowledge of marketing tools and platforms (Google Ads, SEO, social media, email marketing, CRM, etc.).
- Experience managing budgets, teams, and high-performing marketing campaigns.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and leadership skills.
- A passion for home improvement and delivering outstanding customer experiences.
- Ability to thrive in a fast-paced, rapidly growing environment.
- Competitive salary with performance-based bonuses.
- Opportunity to lead and shape a growing brand in the home improvement industry.
- Career growth potential in a fast-expanding company.
- Health benefits, paid time off, and other employee perks.
- A dynamic and supportive team environment.
Submit your resume and cover letter to [email protected], detailing your experience in lead generation, marketing strategy, and the home improvement industry. Bath Planet is an Equal Opportunity Employer.
Recommended Jobs
Medical Assistant / Patient Service Specialist - Part Time
POSITION SUMMARY: This position is to function as a member of both the clinical and administrative team and complete all assigned daily tasks to ensure smooth day to day operations in the physicia…
Regional Sales Director - Mid Atlantic
Regional Sales Director - Mid Atlantic Sales Mid-Atlantic - DC Senior Full-time Description We are Astrix, a rapidly growing company in the field of non-human identity. At Astrix…
ACCOUNTS PAYABLE SPECIALIST
Description From our headquarters in Vineland, NJ, F&S Fresh Foods distributes fresh-cut fruits, vegetables, and meal solutions to nearly 100 million customers daily. Strategically and centrally l…
Senior Counsel - Equity Derivatives
Investment bank with hybrid schedule and long term growth opportunities Primary focus on equity derivatives, margin loans and structured notes About Our Client Top investment banking client.…
Dispatcher
Job Details Description As a Dispatcher at Academy Bus, you will join a cross-functional team, keeping the lines of communication open between its employees and customers. This role provides a…
Vehicle Fleet Maintenance Tech
We continue to grow! Now with THREE locations! SIGN ON BONUS FOR ELIGIBLE CANDIDATES!!! Schwartz Truck Center is a fourth-generation family-owned business dedicated to the most positive customer ex…
Sr. Manager, Consulting
Title: Sr. Manager, Consulting At KBR, We Deliver. KBR Consulting is a leading global provider of professional consulting solutions for our customers in the energy and industrial sectors. Co…
Senior Systems Engineer - Radar Signal and Data Processing
Description: What We're Doing: As a part of the Lockheed Martin community, we take on challenges and find solutions using creativity and collaboration. If youre looking to be a part of a passio…
Director/Senior Director, Clinical Development
SystImmune is a leading and well-funded clinical-stage biopharmaceutical company located in Redmond, WA and Princeton, NJ. It specializes in developing innovative cancer treatments using its establish…
Lead Business Analyst
Title: Lead Business Analyst Location: Remote JD: Key Responsibilities- Process Analysis Design- Assess current MST processes to identify inefficiencies gaps an…