Demand Generation & Lifecycle Marketing Manager

Job Description

Job Description

Demand Generation & Lifecycle Marketing Manager · Parsippany, NJ · Full-Time · In-Office

About Us

Founded in 2012, Giftogram has grown into a profitable B2B rewards-and-gifting SaaS platform. Our clients range from mid-market corporations and nonprofits to Fortune 500 brands worldwide. We've delivered hundreds of millions of dollars to gratified recipients and we're just getting started. Giftogram could be a great fit for you if you value creativity, optimism, ambition, integrity, and resourcefulness. We're entering an exciting phase of growth and are looking for curious, motivated people who want to grow their skills while making a real impact.

About the Role

As the Demand Generation & Lifecycle Marketing Manager, you'll report directly to the Head of Marketing and sit at the intersection of marketing, sales, and customer. This is a high-impact, highly visible role responsible for building and running programs that generate qualified demand and drive adoption and increased usage among existing customers. You'll work closely with the sales and revenue teams, act as a true partner to the business, and leverage agency and contractor support to extend your execution capacity. You're equally comfortable setting strategy as you are building the campaign yourself, and you know that both matter.

What You'll Do

Demand Generation

• Own and optimize paid media program strategy across LinkedIn, Google Search, and Bing including campaign setup, audience targeting, bidding strategy, and creative testing; manage relationships with external ad buyers and agencies, directing their work and holding them accountable to performance
• Plan and execute email marketing campaigns end-to-end in HubSpot, from list segmentation and workflow build-out to deliverability monitoring and A/B testing
• Manage SEO and content distribution strategy in coordination with internal and agency resources, ensuring content maps to search intent and funnel stage

Lifecycle Marketing & Adoption

• Own lifecycle communications that drive onboarding, adoption, and increased usage among existing customers
• Build segmented nurture programs that surface the right message at the right moment across the customer journey
• Identify opportunities to increase engagement and product usage through targeted, behavior-driven campaigns

Operations

• Manage agency and contractor relationships to scale content, creative, and campaign output
• Partner with Revenue Operations on campaign execution and performance tracking in HubSpot and Power BI
• Continuously optimize programs based on both quantitative performance data and qualitative inputs, including sales feedback on lead quality and fit

What You'll Bring

• 5–7 years of B2B marketing experience, with a strong focus on demand generation and lifecycle marketing
• Hands-on experience running paid campaigns on LinkedIn and Google Ads, you know how to build, optimize, and report on them yourself
• Proficiency in HubSpot for campaign execution, workflow automation, list segmentation, and reporting
• Experience in a PLG, SaaS, or tech environment; you understand how product-led and sales-led motions intersect
• A roll-up-your-sleeves mentality, you're comfortable building from scratch and executing alongside the teams you support
• Exceptional written and verbal communication skills; you can distill complex ideas into clear, compelling messaging
• Strong cross-functional collaborator who thrives working with sales, customer success, and leadership
• Data-driven mindset with the ability to translate performance metrics into actionable strategy
• Curious about new technology and quick to adopt it, you actively incorporate AI tools into your workflow to move faster, work smarter, and free up capacity for higher-impact work

Nice to have, but not required:

• Experience marketing a B2B platform with both self-serve and enterprise sales motions
• Familiarity with gift card, rewards, incentives, or loyalty categories
• Experience managing agencies or contractors
• Familiarity with SEO tools (ie: Semrush, Ahrefs) and web analytics platforms (ie: GA4) and emerging GEO technologies (ie: Cognizo)

What We Offer

• Competitive base salary + discretionary annual performance bonus
• 401(k) with company match
• Medical, Dental, and Vision insurance
• On-site in Whippany, NJ
• 15 PTO days + paid holidays
• High-visibility role with direct impact on revenue and growth
• Collaborative, fast-moving team that values initiative and ideas
• A product people genuinely love sending and receiving

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