Brand Manager, Premium Chocolate Innovation

Job Location: ​Parsippany​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As the Brand Manager, Premium Chocolate Innovation, you’ll step into a high-impact role where your curiosity, creativity, and strategic thinking will shape the future of our category in the U.S. Reporting to the Marketing Director, Premium Chocolate Innovation you’ll have the opportunity to influence at the highest levels of our global organization while driving innovation that delights consumers.

In this role, you’ll lead cross-functional teams, collaborate with top-tier creative agencies, and bring bold ideas to life—from concept through launch. Whether you're crafting compelling campaigns across TV and in-store, or analyzing data to uncover new opportunities, you’ll be at the forefront of building our innovation pipeline for both the short and long term.

You'll thrive in a fast-paced environment, balancing analytical rigor with a sharp creative instinct. Your attention to detail and passion for excellence will help you deliver world-class marketing execution and contribute to a vision of category leadership.

This position is Hybrid, based out of our North American headquarters in Parsippany, NJ.

Main Responsibilities:

• Conduct market research and competitive analysis to inform brand strategy and identify growth opportunities
• Monitor brand performance metrics and business results, recommending strategic adjustments to meet objectives
• Develop and deliver persuasive marketing presentations for internal and external stakeholders
• Manage and optimize the brand marketing budget , ensuring efficient allocation of resources
• Lead qualitative and quantitative consumer research from briefing to insights, driving innovation and product renovation
• Collaborate with Category Management and Trade Marketing to build compelling sell-in stories and customer toolkits
• Oversee creative development and campaign execution with agency partners across digital, TV, and in-store channels
• Ensure brand consistency and cohesive messaging across all consumer and shopper touchpoints
• Participate in brand planning and integrated marketing communications with cross-functional and interagency teams
• Define and track key performance indicators (KPIs) , providing insights and recommendations for campaign optimization
• Thrive in a fast-paced, multi-project environment , managing shifting priorities with agility
• Partner with Sales, Supply Chain, Finance, Legal, and Trade Marketing to support seamless execution of new initiatives
• Manage relationships with external vendors and agencies , ensuring high-quality output and cost efficiency
• Confidently present strategies, insights, and results to senior leadership and executive stakeholders

Who we are looking for:

• Bachelor’s degree in Business, Marketing, or related field; MBA or Master’s degree is a strong plus
• 4–6 years of experience in brand marketing within the consumer packaged goods (CPG)industry
• Proficient in using syndicated data tools such as IRI, Nielsen, or similar platforms for market analysis
• Strong project management skills , with the ability to manage multiple priorities and meet deadlines
• Experienced in budget management, forecasting , and financial planning for marketing initiatives
• Deep understanding of retail channels , including food, drug, mass, club, and e-commerce
• Proven success working within a global organization and navigating cross-functional, multicultural teams
• Demonstrates entrepreneurial mindset , self-motivation, and a passion for building world-class brands
• Highly organized and structured in managing timelines, deliverables, and stakeholder communication
• Strong analytical and problem-solving skills , with the ability to turn data into actionable insights
• Excellent verbal and written communication skills , with experience presenting to senior leadership
• Collaborative team player who works effectively across departments including Sales, Finance, Legal, and Supply Chain
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook); SAP experience is a plus

Compensation Data

The base salary range for this position is $118,661- $158,215 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.