Director of Digital Content and Marketing (Tinton Falls)

Position Title: Director of Digital Content and Marketing
Job Code: 2025-PROSTF-16
Location: Tinton Falls, NJ
Company: Kiely Business Services

Description:

Since 1952, Kiely Family of Companies has been building lasting relationships and delivering innovative design-build solutions that put our customers’ success first. Founded by John F. Kiely Sr., we have grown into a diversified group of companies whose unique capabilities enhance one another, making us greater than the sum of our parts.

Recognized on the ENR 400, 500, and 600 lists for engineering and construction excellence, KIELY is a leading design-build, construction, and engineering services provider specializing in infrastructure solutions for the natural gas, water and wastewater, electric, industrial, commercial, and midstream pipeline industries. Our integrated engineering and construction teams deliver turnkey solutions — from initial design and permitting through construction, commissioning, and ongoing support — helping customers build, maintain, and modernize critical infrastructure.

Our culture is built on teamwork, technological innovation, and the highest ethical standards. We refer to our employees as team members because together we empower, partner, and advance—serving a purpose far greater than any individual project. Kiely team members are an elite group of behind-the-scenes professionals who embody our core values and are dedicated to making a meaningful impact.

POSITION SUMMARY:

We are seeking a creative and strategic Director of Digital Content & Marketing to lead the visual expression of our master brand during a pivotal period of growth and integration. As a multi-generation, family-led construction and infrastructure company, we are actively unifying dozens of acquired operating companies across electric, gas, water, and construction under a single, cohesive brand system. This role is central to that effort and offers the opportunity to shape how our brand is represented across all touchpoints. The ideal candidate combines strategic thinking with strong design expertise, bringing clarity, consistency, and intention to a complex, real-world brand environment. You will oversee the creation of compelling visual content for digital, print, and physical applications, manage relationships with external vendors and collaborate with internal stakeholders to align creative work with business objectives. This hands-on role combines creative leadership, design execution, and project management to ensure brand consistency across all environments.

Responsibilities:

• Own and maintain the visual identity of the master brand across all platforms.
• Translate brand strategy into scalable design systems for growth and acquisitions.
• Align creative direction with business objectives and simplify complex information visually.
• Design and oversee assets including marketing collateral, campaigns, fleet graphics, and internal communications.
• Collaborate with executives, marketing teams, and stakeholders, managing feedback effectively.
• Establish workflows, templates, and standards to ensure efficiency and consistency.
• Manage external vendors, including photographers, videographers, and creative agencies.
• Monitor trends in digital marketing and design to recommend improvements.
• Travel as needed to job sites, company events, and other office locations.

Competencies:

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• 6+ years of experience in brand, design, or creative leadership roles.
• Demonstrated experience designing for real-world applications, including vehicles, signage, print, and physical environments.
• Ability to clearly articulate design rationale and tradeoffs to non-creative stakeholders.
• Experience working within complex, multi-stakeholder organizations.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and other design/video tools.
• Strong understanding of branding, typography, layout, and visual storytelling.

Benefits and Compensation:

Position offers competitive pay, benefits, paid vacation, and health/dental insurance.

Full-time: $90,000-$105,000 a year, based on experience and qualifications.

Equal Opportunity Employer, M/F/D/V

Kiely Family of Companies is a growing and dynamic company actively seeking applications and resumes from exceptional candidates. Whether you come equipped with years of experience in the underground utility field—or you’re ready to work hard and get there—we want to hear from you

PI13fbd3920bb2-38003-38625569