Property Management Marketing Manager

Job Description

Job Description

Ironstate Properties is a leading residential real estate developer and luxury apartment rental manager in Northern New Jersey. Our commitment to excellence and passion for innovation drive us to set ambitious goals and exceed expectations.

We are seeking a highly talented Marketing Manager to join our team and play a pivotal role in modernizing, transforming, and leading our marketing ecosystem . In this role, you will turn marketing operations into a data-driven, AI-powered growth engine , leveraging advanced analytics, automation, and intelligent technologies to accelerate leasing performance, enhance the resident experience, and strengthen engagement with property owners.

The ideal candidate combines a deep understanding of property management operations with the ability to strategically align marketing initiatives with leasing results, retention objectives, and overall asset performance — and brings a highly innovative mindset with a passion for exploring and implementing emerging technologies, AI-driven solutions, and creative marketing strategies that challenge traditional approaches and drive measurable results.

This is a full-time position offering a competitive salary and comprehensive benefits package.

Salary: $120,000 - $130,000/year, commensurate with experience. This position is also eligible for a discretionary bonus based on individual performance and overall company results.

Responsibilities include but are not limited to:

Develop and execute data-driven marketing strategies by analyzing market trends, customer behavior, competitor activity, and portfolio performance to drive leasing, resident retention, and overall asset growth.

• Lead multi-channel campaigns and optimize marketing operations—including digital, social media, email, and advertising—while managing budgets, measuring results, identifying at-risk renewals, and delivering actionable insights to maximize ROI and property performance.
• Implement and manage marketing automation and AI-enabled tools to streamline prospect follow-ups, enhance personalized communication, improve leasing conversion rates and provide on-going data analytics via AI tools and platforms.
• Develop automated resident communication and engagement initiatives to strengthen retention and elevate the resident lifecycle experience.
• Identify, evaluate, and introduce new marketing technology solutions that improve operational efficiency and enhance the resident experience.
• Develop and manage referral and loyalty programs supported by digital tracking tools.
• Strengthen brand reputation among residents, property owners, employees and investors by ensuring brand consistency and actively managing online reviews and digital presence.
• Collaborate with external marketing agencies and vendors to maximize performance and efficiency.
• Provide training and guidance to property management staff to ensure marketing initiatives are effectively executed at the property level.
• Support property teams with website updates, social media management, pricing updates, promotions, marketing material supplies and digital content.
• Stay current with industry trends and emerging technologies to keep marketing strategies innovative and competitive. Ensure that Ironstate remains on the cutting edge of industry trends
• Ensure all marketing initiatives comply with applicable laws and regulations.

Qualifications & Attributes:

• Bachelor’s degree in Marketing, Business, Communications, or related field (advanced degree a plus).
• 5+ years of multi-family marketing experience, preferably with leadership exposure in multifamily or real estate.
• Proficiency in using data analytics, marketing automation, and AI tools to improve leasing, retention, and marketing performance.
• Strong understanding of property management operations and the leasing/renewal lifecycle.
• Proven ability to develop and execute marketing strategies that drive occupancy, resident engagement, and asset performance.
• Skilled in managing multi-channel campaigns, budgets, and external vendors.
• Excellent communication, collaboration, and project management skills.
• Strong understanding of digital lead generation and conversion strategies.
• Strong project management skills with the ability to manage multiple projects simultaneously.

US Work Authorization is required.

Employee Benefits (upon eligibility): we value our team and offer a comprehensive benefits package designed to support your health, growth, and work-life balance:

• 401(k) with company match
• 20 PTO days annually, which includes vacation and sick time (pro-ration based on hire date).
• Company-paid holidays – enjoy time off with family and friends
• Medical, dental, and vision coverage
• Supplemental Benefits (accident, critical illness, hospital indemnity)
• Employee Assistance Program
• Company paid basic group Life and AD&D insurance + Long-Term Disability insurance
• Voluntary Life and AD&D Insurance
• Access to tax-advantaged accounts
• Tuition reimbursement to support continued learning
• Employee referral incentives for successful hires

Plus Lifestyle Perks:

• Prime office location – just a 5-minute walk to Hoboken bus/train station
• Free parking – convenient for commuting

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.