Associate Brand Manager, Airborne (Nutley, NJ, US, 07110)
Associate Brand Manager, Airborne (Nutley, NJ, US, 07110)
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organization, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
The Associate Brand Manager (ABM) plays a key role in driving the strategy and innovation for our VMS brands that have a US focus (#1 Airborne, #2 Neuriva, #3 Digestive Advantage). The position resides within the US Marketing function reporting to the Global Brand Director, this role supports brand development through innovation, claims and evidence generation, equity building and business initiatives. The ABM will contribute to shaping category strategy, ensuring excellent marketing execution, and achieving specific growth objectives. This role offers a dynamic opportunity to contribute to a leading brand's success while developing essential marketing and business management skills.
Your responsibilities
• Assist in shaping category strategies and ensuring alignment with overall business goals
• Conduct market analysis and identify opportunities for brand growth leveraging data sources to build a cohesive story and make clear recommendations on where to play and how to win with the VMS brands.
• NPD project management and ownership – leader of cross functional teams to deliver OTIF superior consumer products overcoming roadblocks and increasing speed to market.
• Support the development and execution of marketing plans to maximize long-term sales and profitability
• P&L development for key projects
• Contribute to brand equity development through impactful marketing initiatives including key strategic partnerships, brand guidelines and packaging design.
• Analyze brands and market trends and recommend actions to be taken
• To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth
• Translate insights into actionable strategies that drive brand performance
• In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities to grow the category
This role is not currently sponsoring visas or considering international movement at this time.
The experience we're looking for
• Ability to work in a fast-paced, global environment and manage multiple priorities.
• Self-motivated, adaptable, and proactive in problem-solving.
• Strong time management and organizational skills.
• Bachelor's degree from an accredited university (MBA preferred).
• 2-3 years of experience in brand management, preferably in a CPG environment.
• Data driven mindset – experience in Nielsen/ numerator is a plus.
• Strong analytical skills with financial and commercial acumen.
• Excellent communication, presentation, influencing and networking abilities.
• Proficiency in Microsoft Office Suite.
The skills for success
Brand Management, Project Management, Adaptability and Innovation, Partnership management, Collaboration, Direction-setting, Data Analysis, Ecommerce, Social Media, FMCG/Consumer Health/tech Experience, supplier relationship management.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
USD $109,000.00 - $163,000.00
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more! If reasonable accommodation is needed to complete your application, please contact [email protected]. Reckitt is committed to the full inclusion of all qualified individuals.
Equality
We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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