Associate Director, Data Strategy and Technology U.S.
- Define and evolve Unilever’s media and marketing data strategy across platforms, partners, and internal systems.
- Champion data governance principles to ensure quality, consistency, and compliance across all media and CRM data sources.
- Lead the internal data workstream including taxonomy design, data onboarding, and integration with analytics and activation platforms.
- Collaborate with cross-functional teams (e.g., IT, Legal, Procurement) to ensure seamless execution.
- Build and evolve a holistic media strategy rooted in consumer insights with a focus on acquiring and deploying data efficiently and effectively.
- Architect data flows that support the new media model, enabling precision planning, buying, and measurement.
- Own the strategy and execution of data acquisition across media, commerce, and consumer touchpoints.
- Manage partner relationships to ensure data access, quality, and alignment with Unilever’s strategic goals.
- Negotiate data rights, usage terms, and integration protocols with external partners.
- Oversee relationships with media data and technology vendors, ensuring alignment to Unilever’s strategic roadmap.
- Evaluate emerging solutions and maintain a best-in-class capabilities and data stack for media and commerce.
- Establish and maintain data governance frameworks, including access controls, benchmarking/audits, and direct consumer requests.
- Ensure compliance with US privacy regulations and Unilever’s internal data policies.
- 8+ years of experience in media, marketing technology, or data strategy roles.
- Proven track record in building and managing enterprise data systems, preferably in CPG or retail media environments.
- Deep understanding of media measurement, targeting data, and advertising technology ecosystems (e.g. CDP, Clean Rooms)
- Experience with data governance frameworks and regulatory compliance (e.g., GDPR, CCPA).
- Strong stakeholder management and communication skills across technical and non-technical audiences.
- Strategic thinker with a bias for action and execution.
- Collaborative leader who thrives in performance-based environments.
- Curious and creative problem-solver with a passion for data integrity and innovation.
- Comfortable navigating ambiguity and driving clarity across complex initiatives.
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