Head of Growth (GTM)

Job Description

Job Description

What We’re Building

Ruxlo is building the Home Network — one connected map of every home in America (roughly 150 million) and the people tied to each one: the owner, the contractors and professionals who've worked on it, and the neighboring homes. No one else combines all three. Zillow has homes, Nextdoor has neighbors, Angi has contractors — nobody has the graph that links them. And the combination can't be bought. It's built by the people who use it, which makes it harder to copy with every contribution.

That's the whole strategy in one line: more users → more verified data → better search and AI-answer visibility → more users, at a lower cost each time. A two-engine flywheel — verified contractors on one side, residents on the other, both writing to one shared map — is the moat. Our job in Growth is to make that flywheel spin.

We run on a large licensed national property-data foundation, layered with data our users contribute. Limited Beta opens October 1, 2026; public launch is November 1, 2026, starting in Hudson County, NJ — one of the densest housing markets in the country — before we scale nationally.

Position Summary

This is the first dedicated growth hire at Ruxlo. There's no inherited motion, no playbook to step into, no team to manage yet. The CEO has been running go-to-market on top of everything else a founder carries. Your first job is to build the motion that doesn't exist — and to run it yourself before you ever hire under it.

This is a player-coach seat in the literal sense. In your first 90 days you personally execute the launch motion into Hudson County: sign the buildings, onboard the contractors, activate the residents, and instrument the loop that turns their data into the next building's worth of users for free. You'll become a manager later. You start as an operator.

What You’ll Own

The launch into Hudson County. You own the number that matters, and it isn't cumulative sign-ups. Our headline metric is penetration per unit — the share of a building or block that's actually active.

The "sign the association" playbook — our primary motion. We open a market one dense community at a time. You'll build and run this motion end to end, with a playbook that replicates across every community.

The growth initiatives. SEO & Organic, Data-Powered Outbound, Referral & Viral Loops, Trade Claiming, and the Marketing Site. You own the mix, the sequencing, and the attribution across all of them — coordinating the website build (agency) and SEO (consultant) rather than doing every piece by hand, but reading the data yourself and making the calls.

The funnel, free to paid to lead-gen. Acquisition is broad — the data pulls in everyone. Monetization concentrates. You own the path from free through paid tier and into the core near-term revenue engine: contractor lead generation. You don't need to be an expert in auctions — that's the long-term value capture, and it's later — but you do need to understand that the money follows the growth, and to build the funnel that proves it.

The secondary motion, post-launch. Once the community playbook is running, you stand up direct operator outbound: owners holding 5+ properties, sourced from public records, resolved from LLCs to real operators, enriched in Clay, worked across direct mail, email, and LinkedIn. It's a second acquisition engine, not the first — and you'll know the difference.

Your AI counterpart. Ruxlo is AI-native by design, not by retrofit. Every function here has a Claude-powered counterpart, and you'll build and own GTM's: an agent that scores targets, drafts and A/B-tests outreach copy, turns PostHog funnels into weekly reads, and surfaces which buildings and channels to lean into next. It informs; it doesn't send outbound, commit budget, or run campaigns on its own. You keep the human hand on every live action.

What You Bring

• You’ve run growth at a 0>1 or early-stage company and you’ve seen what works when no one hands you a playbook.
• You’ve built acquisition motions that scaled — and you have the CAC, payback, and retention numbers to prove it.
• You’re fluent across paid, organic, content, lifecycle, and at least one community or outbound channel. Mono-channel specialists won’t enjoy this role.
• You think in experiments, not campaigns. You ship, measure, adjust, repeat.
• You’re a creative acquisition operator first and a marketer second. You’d rather write the ad than approve it.
• You use AI tools daily — Claude, ChatGPT, Clay, whatever earns its keep — because they make you faster. You’re curious about building agents that compound your output, not afraid of them.
• You can read a funnel without a dedicated analyst. Mixpanel, Amplitude, — you can instrument it and act on it.
• You’re a clear writer. The role demands it.
• Real estate, proptech, fintech, marketplace, or vertical SaaS experience helps. So does selling to operators. Neither is required.

Who You Are

Must-have

• 4–7 years in growth or GTM, the meaningful part of it at Seed–Series B startups operating under real capital discipline (paid budgets under ~$50K/month) — early-stage muscle, not an early-stage title at a large company.
• A genuine player-coach track record: you've personally pulled lists, written copy that converted, stood up a referral mechanic and watched the viral coefficient, and killed a channel when the math stopped working.
• Multi-channel depth — unbluffable in at least four of: community & events, in-product referral/viral, SEO in partnership with engineering, direct-mail/outbound, founder content, and small-budget performance paid. Mono-channel specialists aren't a fit for this seat.
• Attribution rigor: you define funnel events, instrument them in PostHog (or equivalent) without a dedicated analyst, and run a weekly kill/scale/iterate review off the data.
• Daily, fluent AI use — you've built or directly maintained at least one workflow that produced a real outcome, and you can talk about prompt iteration and output verification like an operator, not a spectator.
• Strong writing. Outbound copy, community content, and the playbook itself all land in writing.
• Comfort reporting directly to a founder-CEO with no buffer, in a sub-50-person, written, Slack/Linear/Notion/Claude culture.
• Ability to be onsite 4 days/week in Manasquan, NJ. Fully remote candidates won't be considered.

Nice-to-have

• Local-density, community-led, or two-sided/marketplace GTM — activating a supply side (contractors) and a demand side (residents) at once.
• Experience mobilizing HOAs, condo boards, neighborhood networks, or any organized local community.
• Proptech or real-estate exposure, and genuine curiosity about the space. A sharp operator new to real estate who's hungry to learn it beats a proptech veteran going through the motions.
• PLG or credits/freemium funnel experience.

Why this Seat

• You build the map no competitor can buy. The Home Network only exists if someone makes the flywheel ignite. That's this job.
• Real ownership from day zero. The launch, the channel mix, the attribution, the playbook, and — after the Series A — the team. Not a figurehead seat.
• AI-native for real. The company is organized around it. Your agent is yours to build.
• A beachhead that compounds. The Hudson County playbook isn't commodity work; it's the asset that replicates across markets and anchors the raise.
• Founder partnership. You'll report to a CEO who treats growth as a first-class strategic function and is building Ruxlo for durability, not a headline exit.

Ruxlo LLC is an Equal Opportunity Employer.

AI disclosure: As part of our recruiting process, PropertyPilot may use AI-assisted tools to help screen, review, and organize applications, as well as to support scheduling and communication. These tools assist our team and all final hiring decisions are made by humans. We work to ensure these tools are used fairly and without unlawful bias. If you have questions about how AI is used in your application, would like to request a reasonable accommodation or an alternative review process, please contact us at (848) 321-5588.