Director, Professional and Consumer Promotions Marketing (DLBCL), EPKINLY Brand Team
- Serve as the resident brand team expert on current and evolving platforms and opportunities related to HCP, Consumer, institution, and key accounts in hematology marketing
- Establish and pull through the vision set by Genmab organizational leadership
- Seamlessly integrate professional promotion strategies into the overall product brand plan
- Manage detailed tactical plans and develop related content to drive brand goals
- Collaborate to provide critical input into HCP/Consumer/Key Acct Institution profiles, targeting, and segmentation
- Partners with cross-functional teams and alliance business partners to develop and implement cohesive brand campaign, creative, positioning, and messaging, etc.
- Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
- Track and provide weekly key performance indicator reports
- Representing the brand during Medical/Legal/Regulatory review meetings to ensure launch readiness
- Work effectively with Genmab sales leadership (and field sales advisory boards), relevant Genmab functions, and EPKINLY alliance partners while representing Best for Brand and Genmab interests
- Work productively to lead through external agency partners, key internal stakeholders, and cross-functional groups within the Genmab organization
- Drive engagement and partnerships with relevant professional societies and marketing advisory boards
- Manage project timelines, budgets, and all key deliverables aligned to effective launch readiness
- Bachelor's Degree
- Minimum of 5 years of progressive responsibilities within oncology/hematology marketing
- Ability to travel domestically up to 25%
- Established people leadership experience with direct reports
- Deep understanding of HCP, Consumer, Key account, and GPO marketing concepts within pharma/biotech
- Recent (BsAb, ADC, IO, targeted therapy, personalized medicine) oncology/hematology launch experience
- Experience working in the highly complex, dynamic environment of an emerging organization
- Demonstrated ability to work cross-functionally and on multiple projects simultaneously
- Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of results
- Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization
- Strong communication and presentation skills
- Startup, emerging pharma, or new team experience desired
- Prior joint venture, co-promote, co-marketing alliance experience strongly desired
- 401(k) Plan: 100% match on the first 6% of contributions
- Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
- Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
- Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
- Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
- Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
- You are genuinely passionate about our purpose
- You bring precision and excellence to all that you do
- You believe in our rooted-in-science approach to problem-solving
- You are a generous collaborator who can work in teams with a broad spectrum of backgrounds
- You take pride in enabling the best work of others on the team
- You can grapple with the unknown and be innovative
- You have experience working in a fast-growing, dynamic company (or a strong desire to)
- You work hard and are not afraid to have a little fun while you do so!
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