Social Media Manager
- Develop and execute a comprehensive social media strategy that aligns with the league's objectives, including audience growth, engagement, and brand positioning.
- Stay abreast of industry trends and emerging platforms to ensure the league's social media presence remains innovative and relevant.
- Plan and curate compelling content calendars for all social media platforms, ensuring a balance between promotional, informative, and entertaining content.
- Collaborate with internal teams, teams within the league, and external partners to gather content and maintain a consistent brand voice.
- Develop creative and engaging content (photo, video, graphics, etc.) for various social media platforms (Instagram, Twitter, Facebook, TikTok, etc.) to showcase the team's personality, achievements, and behind-the-scenes moments.
- Edit graphics for social, video, web, and other uses as needed.
- Coordinate with the marketing and communications teams to align content with overall branding and promotional initiatives.
- Foster a vibrant and active online community by responding to comments, messages, and mentions across social media channels on a regular basis.
- Encourage fan interaction through polls, Q&A sessions, and other interactive elements.
- Lead the real-time live coverage of all games throughout the season including information, updates and highlights for each game.
- Cover team events and press conferences on team social media platforms as needed.
- Collaborate with the PWHL marketing team to produce and share visually appealing graphics, videos, and other multimedia content.
- Uphold the league's professional image and values across all social media interactions.
- Adhere to team brand standards including look and feel, media, and brand voice.
- Monitor and moderate content to ensure adherence to league guidelines and policies, maintaining a positive online environment for fans and stakeholders.
- Identify and cultivate strategic partnerships with influencers, brands, and other stakeholders to amplify the New York Sirens and the league's reach and impact.
- Develop and manage collaborations that align with the league's values and objectives.
- Monitor and analyze social media metrics to assess the performance of campaigns, identify trends, and make data-driven recommendations for improvement.
- Provide regular reports on key performance indicators (KPIs) to track social media growth and engagement.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager, preferably in the sports or entertainment industry.
- Proven copywriting skills with the ability to craft engaging, on-brand content tailored for different social media platforms.
- Strong knowledge of social media platforms, trends, and best practices.
- Proficient in Adobe Creative Cloud platforms.
- Ability to shoot and edit photo and video content.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Proficient in social media analytics tools.
- Ability to work flexible hours, including evenings and weekends, to cover live events.
- Ability to meet deadlines in a fast-paced and dynamic environment.
- Strong organizational skills with attention to detail.
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