Associate Trade Marketing Manager Professional - Parsippany, NJ
Associate Trade Marketing Manager Professional - Parsippany, NJ, US, 07054 We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Sales Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development. About the role Trade Marketing is a lead function with Reckitt, responsible for Defining, Designing and Delivering the go to market strategy for our leading portfolio of brands. To be successful in this role, an Associate Trade Marketing Manager (ATMM) must embody the Reckitt core values of Ownership, Entrepreneurship, Partnership and Achievement.This role will work with the professional distribution channel, also known as wholesale, multi-step or fragmented distribution. Your responsibilities • Defining the go to market strategy means identifying the key insights that will drive success in the professional distribution channel.
o This entails developing KPI metrics and performance reports based on sales, inventory, and sell through data.
o To excel in this facet of the role, the ATMM must have strong quantitative analytical skills, be comfortable working with large data sets and an ability to quickly learn, understand and report on the findings and insights. • Designing the go to market strategy means developing guidelines in the form of a trade strategy that provides the sales team with clear rules for engagement on each 4P.
o This entails conceptualizing, developing & implementing multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives.
o To succeed in this aspect of the role, the ATMM must have excellent financial acumen to model and validate the return on investment of their proposals.
o The ATMM will also be responsible for supporting future NPD/EPD 4P launch strategy. • Delivering the go to market strategy means ensuring the brand's plans are externalized with excellence.
o This entails developing sales materials and supporting the sales team by attending key account meetings as the brand/category expert.
o Additionally, the ATMM is responsible for tracking the performance of brands and innovation to quickly identify opportunities and then work collaboratively with the sales and marketing teams on a day-to-day basis to optimize and overdrive.
o To be successful in this part of the role, the ATMM must have excellent influencing skills with an ability to work independently while being team oriented. The experience we're looking for
- 4-year college degree (MBA a plus)
- 2-years of work experience in Sales and/or Marketing
- Experience in wholesale/multi-step distribution a plus
- Proven analytical skills and experience
- Strong oral, written communication, and presentation skills
- Computer proficient and savvy
- Must possess advanced Microsoft Excel skills
- Experience with Power BI a plus
- Strong organizational skills
- Good interpersonal and time management skills
Nearest Secondary Market: Newark
Job Segment: Nutrition, Counseling, Healthcare
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