Manager, Go-to-Market, B2C/B2B

Role Overview:

The Manager, Go-to-Market, B2C/B2B leads initiatives that optimize profitability, drive velocity, and strengthen performance across the dealer sales channel. This role serves as the connective tissue between Product Marketing, Sales, Finance, and Customer Experience Center (CXC) — ensuring every product launch, promotion, and pricing decision is grounded in insight, aligned across teams, and executed with excellence. The ideal candidate is equal parts strategist and operator, with a strong grasp of analytics and an ability to turn data into action.

Duties & Responsibilities:

Pricing & Promotion Strategy

• • Develop and implement pricing and promotional strategies that maximize revenue and margin performance
  • Own Instant Rebate (IR) calendars, UMAP planning, and channel differentiation frameworks
  • Analyze promotional ROI and make recommendations for optimization

Channel Management

• • Oversee segmentation and strategy for dealer, retail, and e-commerce channels
  • Partner with Sales to identify and develop channel-specific growth initiatives
  • Ensure consistent and effective product positioning across all customer touchpoints

Performance Analytics

• • Monitor and analyze POS data, demand forecasts, and promotional performance
  • Provide actionable insights to improve sell-through velocity and margin contribution
  • Build reporting tools that measure Go-To-Market (GTM) effectiveness and inform future strategies

Cross-Functional GTM Execution

• • Collaborate with Product Marketing, Sales, Finance, and CXC to align launch timelines and messaging
  • Lead Go-to-Market (GTM) planning sessions and post-launch reviews
  • Maintain Go-to-Market (GTM) playbooks and supports continuous improvement in execution
  • Monitor Home Appliance Division brand engagement metrics and adjust content strategies based on participation and feedback

Experience & Qualifications:

Education
Bachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related field

Master's Degree, MBA- Preferred

 

Experience:

• • Minimum 8 years combination of relevant experience spanning the following areas:
    • Experience in Product Marketing management, brand management, or category leadership
    • Proven experience driving performance across multi-channel environments (retail, dealer, e-commerce)
    • Experience with interpreting POS data and forecasting trends
    • Strong Marketing Communications/Branding Experience

Software/Technical Skills:

 

• • Knowledge of CRM, CMS, or communication and forecasting tools (Salesforce, SharePoint, SAP, etc.)
  • Knowledge of Microsoft Office (Outlook, PowerPoint, Word, Excel, Teams)
  • Knowledge of Project Management tools (Workfront)
  • Knowledge of Tableau- Preferred

Other Skills/Knowledge/Abilities:

 

• • Strong leadership and cross-functional project management skills
  • Exceptional written and verbal communication skills, with the ability to influence stakeholders towards aligned outcomes
  • Exceptional Analytical skills and data-driven mindset with the ability to translate insights into strategy
  • Ability to build strong internal and external stakeholder relationships
  • Excellent attention to detail
  • Ability to think strategically with a passion for execution and measurable results
  • Knowledge of sewing, crafting, and creative retail community

Additional Details for This Role:

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid

 

Base Salary

• • The targeted base salary range for this position is $ 110,000- $ 135,000 per year.
  • Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

 

Additional Compensation

• • This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100%, dependent on company performance and in alignment with company bonus plans.
  • Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.