Category Manager, Mainstream Chocolate
- Develop and implement a Category Growth Platform for Mainstream Chocolate which helps in shaping the Category growth strategy
- Maintain and communicate Ferrero’s strategy on how to grow Mainstream Chocolate, focusing on Distribution, Merchandising, Shelving, and Pricing (DSMP) fundamentals
- Develop Category based selling stories for new product launches through the Commercial Planning process and provide sales enablers to support key initiatives within Mainstream Chocolate
- Work collaboratively with the Consumer and Shopper Understanding team to develop innovative and insightful content to drive Category growth
- Work collaboratively with Field Category Management, Trade Marketing, Sales and Brand to develop recommendations for aligned KPIs and ensure process integrity
- Provide Category insights during the Joint Business Planning process and support execution against strategic initiatives and commitments in key accounts
- Manage and maximize use and output of syndicated research resources, shopper insights platforms, research projects in support of key Category Management initiatives
- Strong understanding of syndicated data to help predict trends and find opportunities to develop Category Management strategies
- Strong knowledge of shopper insights, shopper behavior, and driving shopper led growth
- Experience working with Power Brands and how Power Brands drive growth
- Monitor and analyze Category, competition, and consumer market data to identify business opportunities and develop new Category development plans
- Interact with cross-functional team members from different departments and levels of the organization, gaining exposure, awareness of other functions, and experience collaborating.
- Lead key projects and demonstrate entrepreneurial spirit to help address Category Management opportunities. Be responsible for launching and developing important resources that will be leveraged across the organization.
- Participate in Ferrero and Category Management specific trainings to sharpen skills and prepare for advancement opportunities within the Category Management team.
- Formal and informal mentorships with stakeholders from Sales, Trade Marketing, Brand, and Consumer & Shopper Understanding. Provides for multiple career mapping opportunities.
- 7+ years of experience in Category Management, Advanced Analytics, or Consulting
- Minium 3+ years of CPG experience
- Bachelor’s degree in a Business/Marketing discipline required (MBA a plus)
- Extensive experience working with syndicated data (Circana or Nielsen)
- Understanding of Receipt Panel, Scintilla and 8451 a plus
- Experience working with Microsoft Office programs, specifically Excel or PowerPoint
- Strong communication, storytelling, presentation, and project management skills
- Executive presentation competencies when delivering key insights to internal and external stakeholders
- Strategic and proactive thinking to develop strategies and identify opportunities within the Category
- Ability to manage cross functional collaboration and thrive in a matrix environment
- Possess a Global mindset with the desire to build a successful career within a growing global company
- Excellent written, oral and presentation skills
- 25% Travel required for customer meetings and industry events
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